Paid Media Data Analyst

Paid Media Data Analyst

Job Description, Company Overview & Offer of Employment

Employment Highlights

Title: Paid Media Data Analyst
Employment Status: FTE
Start Date: TBD
Starting Compensation: TBD
Searchlogic Email: TBD
Personal Email: TBD
Director of Client Success: (Your Direct Manager): Nicole Bertsch | Click to view | (971) 281-4890?
Director of Strategy: Bryan Butler | Click to view | (971) 281- 4891
CEO: Billy Mitchell | Click to view | (503) 313-7275
Finance Department: Sammy Soto | Click to view | (503) 265-9083
Operations Manager: Lauren Mitchell | Click to view | (503) 421-0656

Paid Media Data Analyst

We are a 12 year old, Industry Leading SEM and Digital Demand Generation Agency that is currently looking for a Paid Media Data Analyst to grow with our team, assist and learn from our Lead, Sr. Paid Media Analyst and Sr. Account Managers.

Paid Media Data Analysts will be fully responsible for the following:

Day-to-Day Tasks:
Performance Monitoring: Continuously track and analyze performance metrics of all live campaigns (e.g., CTR, conversion rates, CPA) across platforms like Google Ads, Facebook Ads, etc., to ensure they are meeting predefined goals.
Data Analysis: Use analytical tools to deep-dive into campaign data, identifying immediate areas for optimization or adjustment.
Bid Management: Adjust bids for various keywords and ad placements to optimize spend based on campaign performance and budget considerations.
Ad Copy and Creative Optimization: Regularly review and refine ad copy and visuals to improve engagement and conversion rates, based on data insights.
Troubleshooting: Identify and resolve issues with campaigns, such as ad disapprovals, budget discrepancies, or tracking errors.

Week-to-Week Tasks:
Campaign Optimization: Apply insights from ongoing data analysis to modify and enhance campaign strategies, including targeting adjustments, bid optimization, and creative updates.
Competitive Analysis: Conduct research on competitors’ paid media strategies to identify opportunities for differentiation or improvement.
Cross-Functional Collaboration: Work with creative, content, marketing, and sales teams to align campaign strategies with broader business objectives and messaging.
Reporting: Prepare weekly performance reports highlighting key metrics, insights, and recommendations for stakeholders.

Month-to-Month Tasks:
Comprehensive Performance Review: Conduct a detailed performance analysis comparing actual results against targets, identifying successes and areas for improvement.
Budget Review and Adjustment: Assess campaign spending in relation to performance and adjust future budget allocations to maximize ROI.
Strategy Review and Planning: Evaluate the effectiveness of current paid media strategies and plan adjustments or new approaches based on data insights and business objectives.
Professional Development: Stay informed on industry trends, platform updates, and new tools or techniques in data analysis and paid media management.

Quarter-to-Quarter Tasks:
Strategic Planning: Develop and refine the overarching paid media strategy in alignment with the company’s marketing goals and based on the analysis of past performance data.
ROI Analysis and Reporting: Calculate and present the ROI of paid media campaigns to key stakeholders, using insights to inform strategic decisions and budget allocations.
Creative and Messaging Strategy Refresh: Review and update the creative and messaging approach for campaigns to ensure continued relevance and effectiveness.
Technology and Tools Review: Evaluate the effectiveness of current tools and platforms used in campaign management and analysis, considering new solutions that could enhance capabilities.

Primary Accountabilities:
Ensuring ROI: Accountable for achieving optimal ROI from paid media campaigns through meticulous data analysis, strategic adjustments, and efficient budget management.
Data Integrity and Insights: Responsible for maintaining the accuracy and completeness of campaign data, and for transforming this data into actionable insights that drive decision-making.
Campaign Performance: Accountable for the overall performance of paid media campaigns, ensuring they meet or exceed set performance targets.
Compliance and Best Practices: Ensure all campaigns are in compliance with platform policies and industry best practices, including adherence to data privacy regulations.

ABOUT US
At Searchlogic, a twelve-year-old organization, we work hard to deliver excellent results, and we have a lot of fun doing it. Our team of 10+ year tenured employees has produced exceptional results year-over-year for brands like Gaia, Salt & Straw, Rice University, Sahale Snacks, Avalara, KICKS USA, DIGITAL TRENDS, New Relic, Snipes USA, IGLOO Software, Miovision, Beezy, Warner Pacific University, and SJVC. We’re looking to continue expanding by building a team that loves the industry and the people they work with. We focus on developing leaders and invest heavily into being a place to grow personally and professionally.

Our Core Values:
Innovative: Always Looking For A Better Way
Driven: Hard Work & Self Management
Dedicated: Open To Changing, Even When It’s Hard
Partnered: We Do What’s Right, No Matter What

Our Purpose: To Uncommonly Serve – Our Employees, Our Partners, Our Community

We are a very technical agency, with a focus on performance, ROAS and optimization. Our clients expect best in class service, highest strategic guidance, and intelligent, experienced, and personable team members.

The ideal candidate will have the following experience:

REQUIRED TECHNICAL SKILLS
Data Analysis Tools Proficiency: Advanced skills in Excel, Google Sheets, and familiarity with SQL for data extraction and manipulation.
Paid Media Platforms: Deep knowledge of platforms such as Google Ads, Facebook Ads Manager, Bing Ads, LinkedIn Ads, and other digital advertising platforms.
Analytics and Reporting Tools: Proficiency in Google Analytics, Adobe Analytics, and experience using data visualization tools like Tableau or Google Data Studio.
Understanding of SEM and SEO Principles: Basic knowledge of search engine marketing (SEM) and search engine optimization (SEO) to complement paid media efforts.
A/B Testing and Conversion Optimization: Experience with testing tools and methodologies to optimize ad copy and landing pages.

PREFERRED TECHNICAL SKILLS
Programming Languages: Basic understanding of programming languages like Python or R for data analysis and automation.
Machine Learning/AI Knowledge: Familiarity with machine learning models and AI tools to predict campaign performance and optimize bidding strategies.
Advanced Analytics Techniques: Knowledge of statistical analysis methods and predictive modeling to forecast campaign outcomes and identify trends.
Digital Attribution Modeling: Understanding of multi-touch attribution models to accurately measure the impact of various paid media channels.

REQUIRED EXPERIENCE
Paid Media Campaign Management: Minimum 2-3 years of hands-on experience managing paid media campaigns across multiple platforms.
Data Analysis: Proven track record of analyzing campaign data to drive strategic decisions and improve ROI.
Budget Management: Experience in managing significant advertising budgets and demonstrating cost-effective campaign management.
Cross-functional Collaboration: Experience working with cross-functional teams, including creative, content, and marketing, to align campaign strategies.

PREFERRED EXPERIENCE
Industry Experience: Prior work in a relevant industry or with brands that have a strong online presence.
Project Management: Experience leading projects or campaigns from conception through to completion.
Tool Implementation: Experience selecting and implementing analytics and campaign management tools.
Certifications: Certifications in Google Ads, Facebook Blueprint, or other relevant platforms.

REQUIRED ATTRIBUTES
Analytical Mindset: Strong analytical capabilities with an ability to translate complex data into actionable insights.
Attention to Detail: Meticulous attention to detail, ensuring data accuracy and integrity in reporting and analysis.
Strategic Thinking: Ability to think strategically and anticipate future trends and challenges in paid media.
Adaptability: Flexibility to adapt to new technologies, platforms, and changes in the digital marketing landscape.
Communication Skills: Excellent verbal and written communication skills to effectively report findings and make recommendations.

JOB DESCRIPTION

Overview:
As a Paid Media Data Analyst, you will be responsible for the strategic planning, execution, and optimization of paid media campaigns across various platforms. Your role will focus on analyzing data to drive ROI, managing advertising budgets, and leveraging insights to enhance campaign performance.

Responsibilities:
Develop and implement paid media strategies to meet business objectives.
Analyze campaign data to identify trends, insights, and optimization opportunities.
Manage and optimize bids, ad copy, and targeting strategies to maximize campaign effectiveness.
Monitor campaign performance and make real-time adjustments to strategies and budgets.
Prepare detailed reports and presentations on campaign performance, insights, and recommendations for stakeholders.
Stay updated on industry trends and platform updates to keep campaigns at the forefront of digital advertising.

Qualifications:
Required technical skills and experience as outlined above.
Strong problem-solving skills and the ability to work in a fast-paced environment.
Proven ability to manage multiple projects simultaneously with strict deadlines.
Required attributes, including a strong analytical mindset, attention to detail, and excellent communication skills.

Platform Experience Required

Communication and Collaboration:
Gmail: For email communications.
Click to view: For managing email inboxes and customer communication as a team.
Slack: For internal team communication and collaboration.
Asana: For project and task management.
Zoom/Google Meet: For video conferencing and virtual meetings.

Productivity and Office Suites:
Google Business Suite (G Suite): For a range of productivity tools including Docs, Sheets, Slides, and more.
Microsoft Suite: For access to Word, Excel, PowerPoint, and other Microsoft Office applications.

Security and Password Management:
LastPass: For password management and security.

Reporting and Data Analysis:
TapClicks: For marketing reporting and data visualization.
Google Analytics: (Part of Google Business Suite) For web analytics and campaign performance tracking.

Call and Meeting Recording:
Grain: For recording, transcribing, and sharing highlights from video calls.

AI and Creative Tools:
ChatGPT: For AI-driven text generation and customer service automation.
Canva: For creating graphics, presentations, and other visual content.

At Searchlogic, our Paid Media Data Analysts are the heart of Paid Search Marketing innovation, deeply analyzing platform analytics to spotlight trends and identify strategies for improvement. These specialists are pivotal in ensuring that data-driven insights are communicated effectively, working closely with Account Managers to keep clients informed and equipped to make strategic decisions. They are tasked with swiftly and accurately implementing marketing initiatives or campaign updates, showcasing their expertise and agility.

Our team recognizes Analysts as the foremost authorities on the technical intricacies of the marketing platforms we utilize, embodying our commitment to excellence in digital marketing.

If you’re driven by a love for data, a zeal for continuous learning, and a dedication to achieving outstanding results, Searchlogic is your stage. We’re looking for individuals who are prepared to dive deep into data analytics and contribute to shaping the future of digital marketing. Join us if you’re ready to embark on a journey of discovery and excellence in the dynamic world of paid media.