Paid Media Manager

About Company

Rubix Agency is a pioneering performance marketing agency renowned for driving success and growth for our clients. We specialize in Performance PR, Paid Digital Strategies, and Strategic Growth Initiatives. Our portfolio includes high-profile brands such as Misfits Market, Gravity Blanket, Calm, Moonpod, and Maisonette, among others. By partnering with these leading companies, we help them scale their digital footprint and exceed their marketing goals through innovative, data-driven strategies.

Position Overview

We are seeking a highly skilled and motivated Paid Media Manager with expertise in direct-response digital marketing to lead our campaigns across various digital platforms. This fully remote role requires a seasoned professional with deep knowledge of paid social platforms (Meta, TikTok), paid search engines (Google, Bing, Amazon), and other PPC channels, along with a keen eye for creative best practices within the paid social landscape.

Key Responsibilities

Strategize, develop, and manage comprehensive paid media campaigns to drive direct response from target audiences across platforms like Meta, TikTok, Google, Bing, and Amazon.
Analyze campaign performance data rigorously to adjust strategies and maximize ROI.
Work closely with the creative team to ensure ad content is engaging and optimized for performance across all platforms, adhering to the latest creative best practices.
Oversee budgets and financial forecasts, providing stakeholders with regular, detailed reports on campaign performance and strategic insights.
Keep abreast of the latest trends and advancements in digital marketing to continually enhance campaign effectiveness.
Lead and mentor junior team members, fostering a culture of excellence and continuous improvement in paid media strategies.

Please note that this position requires working during Eastern Standard Time (EST) hours.

Qualifications

Bachelor’s degree in Marketing, Business, or a related field.
At least 5 years of experience in digital marketing, with a strong emphasis on paid media and direct response strategies.
Proven expertise in managing significant budgets across paid social and search platforms.
Exceptional analytical skills and proficiency in performance metrics and ROI analysis.
Strong communication and project management abilities.
Demonstrated strategic and creative problem-solving skills.
Previous leadership experience is highly desirable.