Paid Media Manager

We are looking for a Paid Media Manager who will be responsible for managing and optimizing Google Ad campaigns. You will be tasked with creating, updating, and monitoring ad copy, keywords, bids, and other elements of a company’s online marketing strategy. The candidate will also be responsible for the day-to-day management of Facebook Ads campaigns. The candidate should be able to quickly assess an account, develop a strategy to improve results for the key metrics, and most importantly implement and improve on that strategy over time through testing. Paid Media Manager must be well-versed in digital marketing best practices.

The Benefits:

Work From Home
Attendance, Performance, and Referral Bonuses
Paid Holidays and Time Offs
Health Insurance Card

Job Duties and Responsibilities:

Execute paid search/retargeting (Google Search, Google Display, Google Tag Manager, Google Paid Ads)
Targeted keyword research
Track keyword positions
Keyword optimization per client’s directives
Help with backlinking
Publish content on the website – client to provide content/creative
Build and optimize across ALL social platforms: FB/IG, TikTok, etc. – client to provide parameters for optimization
Monitor analytics and adjust according to client direction/parameters, basic QA, etc. – client to provide prescriptive direction and ongoing oversight
Organize and maintain digital assets library in Airtable or similar software
Templated reporting and dashboarding – client to provide templates
Ad hoc digital marketing tasks as requested – client to provide training and/or prescriptive direction as/if needed

The Requirements:

Candidates must possess the following:

2+ years of experience with Google Ads
Experience with G Suite
Basic experience with Google Analytics, Ignite, or similar analytics tool
2+ years of social media ad buying experience is must-have
Advanced knowledge of Google Ad Campaigns (App, Display, Search, Shopping, Video, Performance Max)
Good understanding of marketing funnels, audience segmentation, and marketing briefs
Experience handling multiple accounts (Meta and Google Ads)

Nice to Have:

Experience working in a start-up or early-stage company

Grow Into:

Provide basic insights and trends on core reports – client to provide training

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn and grow and take on more responsibilities along the way. Join our team now!