Paid Media Manager

Hello! My name is Anastasia Khromova and I’ve been working in e-commerce since 2019 with a focus on growth marketing and paid social advertising. I’m looking for a Graphic Designer to help my agency create image and GIF ads that engage and convert customers on Facebook, Instagram, and Pinterest. To be qualified, you must have graphic design experience working with DTC product brands specifically creating assets for the use of paid advertisement.

Hours: 3-20 hours / month (this is a freelance opportunity)

Wage: $6-10 / hour

Length: Month-to-month

ABOUT THE AGENCY:
I’ve personally managed $25+ million in ad dollars, partnering with brands from a variety of verticals and in different business stages. From 2019 to 2022, I worked at one of the best-known digital marketing agencies in the United States called MuteSix (please check out their website). In August 2022, I began my own agency called 2AND2, where we help mission-driven brands promote products, create communities, and grow sustainably. I’ve been working with a small roster of 8-figure annual revenue clients, but am planning to expand my operations this year! I’ve collaborated with brands in the following verticals: fashion/accessories, personal care/beauty, subscription, fitness/health, food/bev, and sustainability.

JOB DESCRIPTION:

Experience developing a holistic eCommerce growth strategy through a deep understanding of organic and paid revenue sources.

• A proven track record for scaling direct-to-consumer eCommerce businesses
• Experience managing advertising budgets on paid social media platforms in excess of $40,000 per month
• An expert in building out campaigns, audiences, and ads in the following paid platforms:
• Meta’s Ads Manager (mandatory)
• Tik Tok’s Ads Manager (mandatory)
• Pinterest’s Ads Manager
• Experience with email marketing, preferred
• High level knowledge and understanding
• Experience with Google ads, preferred
• High level knowledge and understanding
• Efficient and skilled at pulling insightful reports that create a dot-connecting narrative using the following platforms:
• Shopify, Google Analytics, Triple Whale or Northbeam
• Experience with google sheets or excel
• Has an eye for impactful creative
• Understands the importance of analyzing creative trends
• Communicates the creative vision with thorough briefs
• Strong copywriter for ad briefs and copy
• Efficient project manager
• Consistent with applying processes
 • Familiar with Asana and/or Notion
• Bachelor’s Degree or similar experience preferred

The Paid Media Manager will work closely with me to support my growth marketing services, primarily in the following areas: reporting, ad build outs, and project management. Day-to-day communication will be directly with me and will not involve the client(s). Most communication will be via Slack and Asana (the platform I use to track and assign projects). I expect frequent communication while tasks are in progress.

This is technically a freelance position, but the Paid Media Manager will be treated as a team member of 2AND2. If a team member ever has questions or wants to learn more about marketing, I’m happy to teach along the way!

I work/live in the United Kingdom and my clients are based in the US. Ideally, I would like the Paid Media Manager to be able to schedule their work hours between 7am – 9pm GMT. I am anticipating 3-20 hours of freelancing each month. The Paid Media Manager will have the freedom to create their own schedule within this time window in order to meet deadlines.

SKILLS REQUIRED:

• DTC Media Buying (~3 years of paid social media buying for e-com brands)
• Growth Marketing experience (~3 years)
• Ad Platform experience: Meta, TikTok, Pinterest
• Ecom Platform experience: Shopify, Google Analytics
• Project Management Tools experience: Asana
• Excel experience (~2 years)
• Fluent in English (speaking + writing)
• Open minded to feedback
• Curious and driven to learn new skills (creative and/or marketing related)

HOW TO APPLY:

When applying, use ‘Hi Anastasia! I’m A Paid Media Manager Freelancer’ in the subject heading so that we know you read this entire post. Please make sure to share a resume and portfolio of relevant work based on the job description.

We look forward to hearing from you!

Thanks!
Anastasia