Paid Media Specialist

Job Title: Paid Media Specialist

Job Type: Full-Time

Location: Philippines, Remote, M-F, 8AM-5PM, Eastern Time

Restriction: This opportunity is for candidates residing in the Philippines

Compensation: Php 55,000 to Php 75,000 Monthly

?
The client is a leading digital marketing company located in Orlando, Florida. Their company’s reputation for integrity and excellence is unmatched in the industry. The client offers opportunities for advancement through the company’s growth within a culture of creativity, teamwork, fun, and learning.

This new role is a fantastic opportunity to join a growing company and create your own success and growth within it. They are looking for a Paid Media Specialist with experience working on a team who enjoys working with multiple clients at once.

The Paid Media Specialist is responsible for defining client search and performance marketing strategies, evaluating client programs’ effectiveness, and recommending appropriate improvements or additional services. The right candidate brings innovative thinking to develop and deploy digital media campaigns for their growing list of clients. A candidate must have the strategic vision to identify, execute, and analyze a variety of online media campaigns across various platforms and devices.

Principal Duties and Responsibilities:

-Develop paid-campaign advertising strategies across various digital channels to ensure the effectiveness and consistency of brand messaging and that they align with business goals.

-Create paid digital advertising plans, effectively manage client budgets, monitor campaign performance, and provide recommendations for campaign optimization.

-Set up a list of KPIs to track for each client.

-Suggest, design, and implement digital projects to increase customer ROI.

-Stay up-to-date with digital technology trends.

-Provide ongoing high-level reports that reflect advertising budget spent and ad/campaign performance, propose new strategies, and identify opportunities for new campaigns that contribute to exceeding business goals and objectives.

-Lead, support, and contribute to digital ad creative and copy development with the creative team.

-Identify and resolve common campaign issues using data and performance analytics.

-Design social ad graphics as needed (Canva and/or Adobe AI experience is a plus).

Experience/Knowledge/Skills:

-Excellent organizational and planning skills and the ability to meet tight deadlines.

-Experience implementing and optimizing Google Ads and Facebook Ads.

-In-depth understanding of online marketing tools and social media platforms.

-Excellent verbal and written communication skills.

-Strong analytical skills.

-Sense of ownership and pride in your performance and its impact on the company’s success.

-Critical thinking and problem-solving skills.

-Creative and open to new ideas.

-Adaptable and willing to learn new techniques.

-Ability to work in a team environment and get or give feedback.

-Good time-management skills.

Qualifications

-Bachelor’s degree in digital marketing, communications, marketing, information science, or a related degree is preferred.

-At least 3 years of agency or in-house paid media experience is strongly preferred.