Paid Media Specialist

We are a dynamic company in the camping and outdoor niche, committed to enhancing the outdoor experience with high-quality products. Operating in the USA, Canada, Australia, Germany, and the UK, we focus on empowering customers with innovative digital marketing strategies.

Role Summary:
We are seeking a Part-Time Remote Paid Media Specialist with a passion for numbers and a track record of managing and optimizing Google Ads and Facebook campaigns. This role suits individuals who thrive on using data to inform strategic decisions and achieve measurable results in advertising.
Key Responsibilities:
Strategically plan and execute paid media campaigns across Google Ads, Facebook, and Instagram to maximize visibility and ROI.
Perform comprehensive campaign audits and reviews to elevate performance continuously.
Analyze performance data using tools like Google Analytics and Elevar, making informed, data-driven decisions.
Maintain Meta and Google Shopping campaigns.
Conduct A/B testing to improve ad creatives and targeting, enhancing campaign effectiveness.
Monitor and report on key performance metrics such as CTR, CPC, and ROAS to ensure optimal performance and make strategic adjustments.
Stay current with industry trends and updates, integrating new strategies and features to maintain competitiveness.
Collaborate with cross-functional teams to optimize the impact of creative assets.
Recommend optimizations for websites and landing pages to enhance user experience and increase conversions from paid traffic sources.
Requirements:
At least 3 years of experience in Paid Search roles, with a significant analytical component.
Bachelor’s degree in Marketing, Communications, or a related field.
Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Business Manager, Google Analytics, Tag Manager, and Elevar.
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Strong analytical and problem-solving skills with a focus on metrics.
Current certifications in Meta and Google Ads platforms.
Excellent communication skills and the ability to work collaboratively with global teams.
Experience managing global campaigns across diverse geographies.

How to Apply:
If you are passionate about numbers and digital marketing and have a proven ability to drive successful paid media campaigns, we would love to hear from you. Submit your resume and a cover letter detailing your relevant experience and successes to Click to view. Include links or case studies of previous campaigns.
We look forward to having you join our team and help us scale new heights in the outdoor and camping products market.