Paid Media Specialist

Job Title: Paid Media Specialist
Company: Fresh Coat Marketing
Location: Remote
Paid Media Specialist Job Description:
We are seeking a highly motivated and experienced Paid Media Specialist to join our dynamic marketing team at Fresh Coat Marketing. As a Paid Media Specialist, you will play a crucial role in planning, executing, and optimizing our paid advertising campaigns across various digital platforms (mostly Facebook/Instagram and Google Ads). Your expertise in paid media strategies will drive our online presence, generate leads, and contribute to our overall marketing success.
Responsibilities:
* Campaign Strategy: Develop and implement paid media strategies that align with our marketing goals and target audience. Collaborate with cross-functional teams to ensure campaign cohesion.
* Platform Management: Manage and optimize paid media campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others, ensuring maximum ROI.
* Keyword Research: Conduct thorough keyword research and analysis to identify high-potential keywords for search engine marketing (SEM) campaigns.
* Ad Creation: Create compelling ad copies and engaging visuals that resonate with our target audience, adhering to best practices for each platform.
* Budget Management: Monitor and manage campaign budgets effectively to achieve campaign objectives while controlling costs.
* A/B Testing: Continuously conduct A/B tests on ad creatives, targeting parameters, and landing pages to refine and improve campaign performance.
* Performance Analysis: Analyze campaign data and provide insights to optimize performance, make data-driven decisions, and report on key KPIs.
* Competitive Analysis: Stay updated on industry trends, competitors, and emerging paid media technologies to maintain a competitive edge.
* Conversion Optimization: Collaborate with the web and content teams to enhance landing pages for improved conversion rates.
* Reporting: Prepare regular reports detailing campaign performance, budget utilization, and recommendations for improvement.
Requirements:
* Proven experience as a Paid Media Specialist or in a similar role.
* Proficiency in managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
* Strong analytical skills and experience with data-driven decision-making.
* Excellent knowledge of SEM best practices, keyword research, and A/B testing.
* Familiarity with ad creative development and design.
* Exceptional communication and teamwork skills.
* Google Ads and other relevant certifications are a plus.
* Bachelor’s degree in Marketing, Advertising, or a related field.
Join us at Fresh Coat Marketing and be part of a team that is committed to achieving marketing excellence through paid media strategies. If you’re passionate about optimizing online advertising campaigns and driving results, we’d love to hear from you.
Fresh Coat Marketing is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We only accept applications from this link: Click to view/a/fresh-coat-digital-marketing-paid-media-specialist (we do not accept email resumes, so please use the link above to appy)