Paid Media Specialist

**To apply, kindly submit your resume in English. Please note that any other format will not be considered.**

Who we are looking for:

We are seeking a skilled and results-driven Paid Media Specialist to join our team. In this role, you will be responsible for developing and executing long-term demand generation strategies and campaigns to drive company growth targets. You will analyze marketing and sales data to identify opportunities for growth and optimize media performance. The ideal candidate has a minimum of 3 years of experience in lead generation and media buying, a strong understanding of performance marketing, and expertise in digital advertising platforms such as Google Analytics, Google Ads, and Meta Ads.

Main responsibilities:

* Develop and iterate on long-term demand generation strategy and launch campaigns that drive toward company growth targets.
* Analyze marketing and sales data to understand key levers of demand generation and growth opportunities.
* Ensure ads are creative and displayed appropriately.
* Optimizing media performance based on KPIs.
* Monitor demand generation trends (leads, account penetration, pipeline, etc.) and report findings as well as recommended actions.
* Strategize and define lead lifecycle, executing on-demand generation and marketing campaigns.
* Ideate, launch, test, and optimize landing pages, ads, and email campaigns that convert.
* Identify opportunities to grow top-of-funnel contact list and define and execute on nurture marketing strategy to build relationships with prospects via content and community.

What you need:

* 3+ years of experience in Lead generation and Media buying.
* Understand lead generation, performance marketing and ABM, and know how to launch programs that support revenue goals.
* Previous experience working with Google Analytics, Google Ads, Meta Ads, and other digital advertising platforms with proven positive ROI.
* Have effective speaker, writer, and presenter skills.
* Be results-oriented and data-driven.
* Have to be adaptable and comfortable with a fast-paced environment.