Paid Social – Analyst

Part Time Manager or Analyst, Paid Social will be responsible for leading strategy and overseeing the day-to-day ad optimizations and execution including, but not limited to developing and posting social media content on company accounts.

They have a strong knowledge of key Paid Social platforms such as Meta, TikTok, and Pinterest, and will be up to date on the latest industry trends.
They will be responsible for curating strategy, driving performance to achieve campaign goals, data-led reporting.

RESPONSIBILITIES:
? Manage, build and optimize campaigns, audiences and creative in Paid Social accounts
? Lead paid social strategy, planning and execution of campaigns that drive user acquisition and revenue growth
? Manage budgets and forecasts to ensure targets are met
? Develop and contribute to testing roadmap (creative, ad formats, audiences, etc.) to improve KPIs and tactics to drive growth
? Analyze performance data and cross-reference Google Analytics with social platform data to optimize campaigns weekly and drive performance
? Complete weekly performance reporting decks, lead weekly performance calls, and present all performance reports professionally and confidently
? Conduct thorough competitor and market research and integrate findings into strategic recommendations
? Stay current on industry trends and best practices in paid social media and bring new ideas to the table to improve performance
? Work collaboratively with cross-functional teams, including brand and ecommerce teams, to achieve client goals

REQUIREMENTS:
? Bachelor’s Degree in Marketing, Business or related fields preferred
? 3-5 years experience in Paid Social working directly in Facebook Business Manager; TikTok and/or Google
? Experience with paid social strategy, planning and buying
? Strong analytical skills and experience with data-driven decision-making
? Well versed in Excel and other data analysis tools (Google Analytics is preferred, but not required) for ongoing and ad hoc data reporting
? Excellent communication and presentation skills, both verbal and written
? Highly organized, with the ability to multitask and meet tight deadlines
? Proactive self starter who can take initiative, but also enjoys working collaboratively as part of a team
? Enjoys working in a fast-paced, start-up environment
? Has a strong understanding of the Paid Social and industry trends