Paid Social Media Specialist

Join our dynamic team at Harrix Group as a Paid Social Media Specialist! We are a forward-thinking marketing agency based in Islington, London, specialising in digital marketing solutions for a diverse range of clients, including hospitality brands, bike parts manufacturers, and service-based companies. We prioritise collaboration, innovation, and delivering exceptional results for our clients.
Job Description:
As a Paid Social Media Specialist at Harrix Group, you will play a crucial role in setting up and managing paid social media campaigns for our diverse client portfolio. Reporting directly to the Chief Marketing Officer, you will be responsible for optimising campaign performance, analysing analytics, and providing actionable insights to improve ad effectiveness. Excellent English and communication skills are essential for this role as you will be collaborating with team members.
Key Responsibilities:
– Set up paid social media campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, Youtube) for multiple clients.
– Manage and optimise campaigns to ensure they meet or exceed client objectives and KPIs.
– Report campaign performance metrics to the Chief Marketing Officer and provide regular updates on progress.
– Analyse campaign data to identify trends, patterns, and areas for improvement.
– Collaborate with the Chief Marketing Officer to develop strategies for client campaigns and provide recommendations for optimisation.
– Utilise audience targeting tools to upload data and create custom audiences for ad targeting.
– Stay informed about changes in social media algorithms, trends, and best practices to ensure campaigns remain effective.
– Communicate effectively with clients to gather requirements, provide updates, and address any concerns or questions.
Requirements:
– Proven experience setting up and managing paid social media campaigns across platforms like Facebook, Instagram, Twitter, TikTok, X, YouTube and LinkedIn.
– Strong analytical skills with the ability to interpret data and make data-driven decisions to optimise campaign performance.
– Excellent English language skills, both written and verbal, with the ability to communicate clearly and professionally.
– Experience with social media analytics tools (e.g., Facebook Ads Manager, Google Analytics) to track campaign performance.
– Ability to work independently, prioritise tasks, and meet deadlines in a remote work environment.
– Previous experience in a client-facing role and the ability to build strong relationships with clients.
– Knowledge of audience targeting techniques and experience uploading data to create custom audiences.
– Bachelor’s degree in Marketing, Communications, Business, or related field is preferred but not required.
Benefits:
– Competitive salary based on experience and skills.
– Fully remote position
– Opportunity to work with a diverse range of clients and industries.
– Collaborative and supportive team environment.
– Professional development opportunities to enhance your skills and expertise.