Paid Traffic Ad Specialist & Assistant

We are on the lookout for a talented Paid Traffic Specialist & Assistant who wants to join our team of experts.

The role requires proven hands-on experience of setting up, implementing and managing Meta (Facebook/Instagram) advertising campaigns.

Not only does this varied and exciting role offer excellent career prospects, you’ll have support of our team and the opportunity to continuing your development and deep knowledge of Meta advertising within an agency.

This role would suit you if you have:

– 3+ years of experience managing paid social campaigns. You must be able to demonstrate significant hands-on experience with Facebook Ads Manager.
– Success in driving ROAS for eCommerce brands
– Success in generating qualified leads in different verticals
– Experience with setting up campaign tracking with Facebook Pixel.
– Excellent copywriting, proofing and grammar skills.
– A high level of attention to detail.
– Strong communicator and professional work ethic.
– Strong understanding of Google platforms is preferred, such as Google Analytics and Google Tag Manager.
– Basic understanding of website backends (CMS’).
– Ability to work both independently and within a team environment.
– Ability to make strategic decisions based on experience and best practices.
– Exceptional time management skills including the ability to handle multiple clients with changing priorities.
– Core value alignment. Discover Brightside’s core values here.

This role will be primarily focussed on Meta (Facebook/Instagram) advertising campaigns; however, there will be opportunities to manage and champion ads on other paid traffic platforms. Demonstrated experience on the following platforms will be highly regarded:
– TikTok Ads
– Google Ads

What will you be doing?

TECHNICAL TASKS:
– Facebook ad campaign setup including audience creation, pixel analysis, and ad creation (strategy and execution plan will be provided).
– Client ad spend budgeting, apportionment and control using Google Sheets.
– On-going ad campaign analysis identifying new opportunities for campaign growth and refresh implementation.
– Recording all tasks and time via project management system (ActiveCollab).
– Paid traffic data analysis using Google Analytics.
– Support clients by reviewing and analysing campaign data ongoing to identify areas of improvement, with a variety of in-house tools.
– Dynamic Facebook Ads Pixel Implementation.
– Dynamic Google Ads Conversion Implementation.
– Dynamic Google Analytics Implementation.
– Google Shopping Optimisation.

CREATIVE TASKS:
– Resort EDM (copywriting / drafting)
– Resort Organic Social Media Content (copywriting / drafting)
– Content creation on Canva Pro (design)

MISC TASKS:
– Slack, Zoom & email communications with the team.
– Creation & documentation of SOP’s (standard operating procedures).
– General project management.
– Research & basic admin tasks.
– Automations & integrations using our Zapier and our systems.

BONUS IF YOU HAVE:
– Worked in an Agency environment before
– Experience using Canva
– Experience using Shopify
– Experience with Google Paid Search & Display is preferred.
– Other ads experience will be highly regarded.

We have a special culture here and being part of our team is more than just a job, which is why we hire based not just on skills but alignment with the Brightside’s core values that we all share.

You’ll have the opportunity to work with amazing clients who are breaking new ground in their respective industries.

JOB TYPE, LOCATION, PAY:
– Job Types: Full Time, Contract (37.5 hours per week)
– Remuneration: $12 AUD / hour + 13th month payment (pro-rata)

IMPORTANT:

Please provide three examples of successful paid traffic campaigns you’ve worked on in the past and at least two professional references from past employers (including contact details).

We look forward to meeting you! 🙂