Part-Time PPC Google Ads and Digital Marketing Specialist

Techna Digital Marketing is searching for a passionate part-time Google Ads Specialist with a team-player spirit and an aptitude for data interpretation and reporting. We’re looking for a dedicated professional who can leverage Google Ads management, generate actionable insights from data, and offer data-driven recommendations to bolster campaign performance. A bonus for us would be your proficiency in social media management, coordination, and Canva.

We value individuals who collaborate effectively with the team and are familiar with tools such as ClickUp, Slack, and other digital marketing software.

Responsibilities:
– Manage and optimize Google Ads campaigns, maintaining a keen eye on performance metrics.
– Supervise keyword bids, account daily/monthly budget caps, impression share, quality score, and other essential account metrics.
– Interpret campaign data and generate meaningful reports to influence strategic decisions.
– Stay updated with the latest PPC & SEM trends, industry news, and Google platform developments.
– Design, execute, and manage social media campaigns across various platforms (if required).
– Create visually captivating content using Canva for social media and other platforms.
– Utilize project management tools, such as ClickUp and Slack, for efficient team coordination and project tracking.

Qualifications:
– Demonstrable experience managing Google Ads campaigns and achieving KPIs.
– Familiarity with Google Analytics, Google Ads, and other digital marketing tools.
– Strong analytical skills to interpret complex data, identify trends, and analyze program effectiveness.
– Bonus: Experience in social media management and Canva.
– Excellent team player with top-tier communication skills and the ability to thrive in a collaborative environment.
– Experience with project management tools such as ClickUp and Slack.

When applying, please use “Team Player Here!” in the subject line to confirm you’ve read the entire job posting.

In your cover letter, in addition to explaining your relevant experience and why you would be a great fit for this role, please answer the following questions:

1. Can you describe a time when your data interpretation significantly improved campaign performance?
2. Describe a complex Google Ads campaign you managed. What challenges did you face, and how did you overcome them to achieve your KPIs?
3. How do you approach keyword research and selection in Google Ads, and can you provide an example of a time when your approach led to positive results?

Techna Digital Marketing is an equal-opportunity agency and welcomes applications from all qualified candidates.

We appreciate all applicants’ interest and look forward to hearing from you!