Part-time role for mom with marketing experience

We are looking for a motivated mom to join our team of passionate parents. In order to join our team you must have children of your own (either through birth or adoption) because we run a parenting website that is primarily targeted at moms living in the US. It’s important that this role be filled by a mom in order to empathize with many of the topics we research and write about, such as pregnancy and breastfeeding.

We take a lot of pride in the work we do. Our mission is to help make it easier for parents to make some of the big decisions they need to make. For example, we have a lot of content about baby formula and how to choose the best one for your needs, budget, preferences. Feeding your baby is incredibly important and it can be challenging to know what formula to choose so we offer unbiased advice on how to make that decision.

This role is perfect for someone with some SEO experience that is eager to learn a lot more. Over the first couple of months, you will be helping us update all of our existing content (~800 articles) which will give you a great understanding of the business and our audience. During this time you will also receive plenty of training as well. Then, for the right person, this role will evolve into much more of a strategic marketing role where you will help create the content and marketing strategy (eg. social media) for the business.

Requirements for this role
– Must be female with children of your own (either through birth or adoption)
– Must have a desire to learn, much of this role will be research
– Must not be afraid to ask questions
– Must be prepared to work on high level strategy but also do data entry
– Must have some experience and knowledge with SEO
– Must be a critical thinker. We need someone that has the ability and desire to problem solve on their own.

Bonus experience (nice to haves)
– Experience doing keyword research
– Experience with link building techniques
– Experience with WordPress
– Experience with email marketing strategy and platforms (e.g. ConvertKit)
– Experience with ChatGPT and Midjourney
– Experience with Google Docs, Sheets, Slides
– Experience with Canva
= Experience with lead generation

What we expect of you…

Working Hours
– This is a part-time role (20 hours) to begin but the intention is for this to quickly become a full-time role for many years to come.
– Hours are flexible and can be done whenever suits your family needs. There will likely be 1-2 calls per week that are required, otherwise the hours are flexible.
– You will be working directly with the owner of the business who is located in Brisbane, Australia. The time difference between Brisbane and Manilla is 2 hours so there will be plenty of overlap during normal business hours for communication.

Communication
– Communication is the key to our success as a team. We expect simple, daily communications from you on days that you are scheduled to be working.
– Email and Slack will be the primary communication channels and you will receive training on how to use them effectively.

Paid Time Off (PTO), Sick/Carers Leave
– We understand there are many public holidays in the Philippines and you will be given those holidays off to spend with your family and community.
– You will accrue PTO, up to 10 days (each week you work 20 hrs, you will accrue 2 hours of sick leave and holiday leave)
– You will accrue Sick/Carers Leave as well, up to 10 days (each week you work 20 hrs, you will accrue 2 hours of sick leave and holiday leave)

What you can expect from us
– You can expect clear communication, lots of hands-on training, time and resources to learn new skills (you will have access to the best SEO training courses available online).
– We value honesty, transparency and trust over everything else. This is a business but we are all human first.
– Our mission is to help people be better parents. You will learn a lot about parenting by working on this site but we also believe it’s hard to be a good parent without a good work/life balance. We will work with you to find the right work/life balance so you can thrive in both areas.
– Prompt and reliable payments (paid every 2 weeks).

How to apply for this role
– If you think this would be a good fit for you please share your resume (and/or any sort of portfolio if you have one) and write a cover letter that answers these 3 questions in less than 500 words.

1. What has been the best part about being a parent so far?
2. What has been the hardest part about being a parent so far?
3. Why do you think you’d be a good fit for this role?

Please note: There will be a 1 hour project you will be required to complete if you pass the initial screening. Lastly, please include #babyswag somewhere in your cover letter so we know you read this entire job post. We’re looking forward to hearing from you.