Pay-per-click (PPC) Specialist

Join our dynamic team! Our leading digital marketing agency focused on Medical and Dental is dedicated to driving results for our clients through innovative strategies. We specialize in delivering comprehensive digital marketing solutions tailored to our client’s unique needs, ranging from small businesses to large corporations.

We are seeking a talented and experienced PPC Specialist to join our team. The ideal candidate will have a proven track record of successfully managing Pay-Per-Click (PPC) campaigns across various platforms such as Google Ads, and social media advertising channels. As a PPC Specialist, you will be responsible for developing and implementing PPC strategies, optimizing campaigns for maximum ROI, and providing insightful analysis and recommendations to improve performance.

You may choose either of these work schedule:
1. Work MST hours (graveyard shift for PH)

2. Split Shift (PH time)
Monday (8PM – 11PM)
Tuesday (5AM – 11:30AM) and (8PM – 11PM)
Wednesday (5AM – 11:30AM) and (8PM – 11PM)
Thursday (5AM – 11:30AM) and (8PM – 11PM)
Friday (5AM – 11:30AM) and (9PM – 11PM)

JOB DESCRIPTION

The candidate must have a general knowledge of the following:

– Must have a solid strategy and understanding for setting up campaigns and Ad groups utilizing negative keywords to gain high quality clicks at the best possible prices

– Must have the skills and strategy required to track all clicks and conversions – utilizing call tracking and lead form tracking methods as well as listening to recorded phone calls to ensure campaigns effectiveness in converting leads into appointments.

– GTM and Tracking
Use GTM to track important KPIs such as calls from website and book appointments (No iFrames tracking)
Add Programmed conversions to GA4 and Google Ads
Setup GA4 on client websites, define audiences and actions

– Technical Setup and Integrations
Setting up integrations and tracking on client sites
Setting up clients on Google Ads
Setting up clients in AgencyAnalytics
Setting up clients in WhatConverts

– Google Ads
Setup of new ad accounts
Programming conversions for ad optimization (no iFrames)
Adding negative keywords
Analysis of KW reports and bidding

– Bing Ads
import ad accounts
Programming conversions for ad optimization (no iFrames)
Adding negative keywords
Analysis of KW reports and bidding

– WhatConverts
Setting up call tracking
Setting up Google Ads Tracking
Setting up FB Lead Form Tracking
Adding Tracking code to Sites
Generating custom phone numbers for users who scanned a QR Code (Using UTM Parameters)
Tracking specific campaign performance (Custom QR Code Scan Phone Numbers)
Listening to incoming leads
Adjusting Ads from lead performance

– Develop and execute PPC campaigns across multiple platforms, including Google Ads.

– Monitor campaign performance, analyze key metrics, and adjust strategies accordingly to maximize ROI and achieve client objectives.

QUALIFICATIONS
– Proven work experience as a PPC Specialist.
– In-depth knowledge of PPC best practices, including campaign optimization.
– Experience with Google Ads, and other Social Media Advertising Platforms.
– Proficient in Web Analytics Tools
– Detail-oriented, organized, and able to manage multiple projects simultaneously.
– Google Ads Certification or other relevant certifications are a PLUS.
– Excellent Communication and Presentation Skills.

If you are ready to take on this exciting opportunity and contribute to the success of our online marketing efforts, please submit your resume and a portfolio.

We look forward to hearing from you.