Pay-Per-Click (PPC) Specialist

Company short description: My business leads in financial education, empowering young adults to make smart financial choices. We create accessible, top-quality content for English and Spanish speakers, aiming to inspire financial independence and success. Passion, integrity, quality, and innovation are our core values, pushing us to redefine financial learning.

We are looking for a Pay-Per-Click (PPC) Specialist with specific experience in Amazon Ads, particularly for Kindle (KDP). The role is remote and focuses on optimizing our Book campaigns to increase visibility, click-through rates, and sales on Amazon. The ideal candidate will be highly skilled in crafting and managing PPC campaigns, data-driven, experience with related data software, and has a proven track record of leveraging Amazon Ads to achieve significant ROI.

Estimated Budget: Depending on the amount of product campaigns to manage and the results. To be discussed in the interview.

Responsibilities:

• Strategize, implement, and fine-tune PPC campaigns on Amazon for our Kindle eBooks, ensuring maximum visibility and sales conversions.

• Conduct thorough keyword and product research to identify high-potential keywords and products for targeting in PPC campaigns.

• Analyze campaign data to identify trends, insights, and opportunities for improvement, presenting regular performance reports.

• Monitor and adjust bids, targeting strategies, and ad creatives based on performance metrics and KPIs.

• Stay updated on Amazon’s advertising updates and industry best practices to keep our campaigns ahead of the curve.

• Collaborate with the content team to align PPC campaigns with book launches, promotions, and other marketing initiatives.

Other Tasks:

• Provide regular reports on campaign performance, insights, and recommendations for future strategies.

• Monitor industry trends and competitor strategies to identify new opportunities for campaign optimization.

Qualifications:

• Experience in managing successful PPC campaigns on Amazon, with a strong preference for candidates with Kindle eBook advertising experience.

• Deep understanding of Amazon’s advertising platform, including Sponsored Products, Sponsored Brands, and A+ Content.

• Excellent communication skills, capable of working effectively in a remote team environment.

• Self-motivated and organized, with the ability to manage multiple campaigns and projects simultaneously.

• Experience using Helium10, Bookbolt, Publisher Rocket or any other related software .

Join us for more than a job. Work remotely, improve your skills, and help us make finance easy for everyone. If you’re passionate about PPC and eager to grow, apply now and let’s make a difference together! If you are not self-employed, please refrain from applying. At this time, we are not hiring employees.

To Apply for the Job:

• Change the subject line to: ‘{Date}, {Role}, {your name}’.

• Include examples of Amazon PPC campaigns you’ve managed, specifically for KDP titles, with before and after performance metrics.

• Start your message with 2-3 sentences explaining why you are interested in this position and why you are right for it. Please do not exceed 3 sentences, as longer applications will be eliminated.

Be sure to follow all the steps outlined above. This is a fantastic job opportunity with the potential for growth as the business expands, so I am specifically looking for applicants genuinely interested in the position. If I decide to interview you, we will conduct a brief video call via Teams, during which you will need to have your camera on.

Thank you,
Christian