Performance Digital Manager

Performance Digital Manager
The client is an exciting online wagering and technology group of companies. We are continuing to grow rapidly and have exciting plans in the Australian and international market.
We are passionate about?sports and racing?and offer a dynamic work environment, where we value our team and trust our staff. We respect each other and work cohesively in team. We are forward-thinking innovators, looking for like-minded individuals to help grow our business!
Who We Are Looking For Performance Digital Manager
While initially we are hiring at a Specialist level (as this role will be reporting to the Digital Performance Manager in HQ in Australia), we are on the lookout for those ripe for a Manager role as well as those that have been on managerial posts.
Task & Responsibilities
– Provide support to the Australian Marketing teams, through implementing and optimising advanced digital marketing strategies across all digital mediums for website and app platforms. Including, but not limited to: Facebook Ads Manager, Google Ads, Apple Ads, Affiliates, Direct Digital, and Programmatic Buys.
– Assist with reporting channels across Google Analytics (GA4 not just GA), Google Data Studio, Firebase and Appsflyer.
– Present growth opportunities and tactics based on the newest Performance technology or market/trade opportunities.
– Clearly brief internal graphic designer and external suppliers of creative required.
– Assist with the performance of SEO & ASO.
– Create and manage all conversions, tags & triggers through Google Tag Manager and individual platforms.
– Keep up to date and have a strong understanding of the current wagering marketplace, including current sporting/racing events (Australian/International).
– Assist with regular competitor analysis and other Digital Marketing & Marketing duties where appropriate.
– Understand and comply with all industry specific legislations.
– Mange all the above across multiple brands within one group of companies.
About You
– At least 6+ years Performance/Digital Marketing experience building and managing high performing digital Ad campaigns.
– Experience working with offshore digital marketing teams.
– Strong experience in Wagering, possibly within the Australian or UK market.
– Extremely advanced knowledge across Facebook Business Manager suite, Google Ads (search, apps, display & YouTube), Apple Search Ads and other digital mediums.
– A proven record building and optimising campaigns towards performance conversions.
– Data-driven professional focused on evaluating and creating conversion-centric, digital strategies and experiences to help increase overall performance across acquisition and retention.
– Strong analytical and reporting experience across websites and app platforms. GA4, GTM, GDS. Firebase & Appsflyer would be a bonus.
– SEO /ASO experience and knowledge across software.
– Very strong attention to detail, with an understanding of detailed procedures.
– Bachelor’s degree in marketing, advertising, or relevant field (at a minimum).
– SEO /ASO experience and knowledge across software.
– Ability to work independently and as part of a team.