Performance Marketer

Digital Reach is a global HubSpot Diamond Partner agency providing complete digital solutions across the cloud and the entire customer journey.

The Performance Marketer is responsible for the paid ad performance of mid-to-large key accounts and should have experience managing large ad spends. In this role, you will manage all aspects of your accounts’ paid campaigns end-to-end and will have full accountability for client communications. You will have a history of success in scaling and optimizing paid campaigns on various platforms, and you have a 6th sense of what will perform, why, how to measure it, AND how to execute your vision through a team. You know how to implement the right frameworks to boost performance across SEM, PPC, dynamic display, and OTT campaigns.

Your Role:
– Drive and develop full-funnel, multi-channel digital strategies for assigned accounts
– Develop and strategize the distribution of budget across channels considering campaign objectives, total addressable market, and funnel dynamics.
– Conduct thorough research to inform the ad, creative, and copy team on the ideal tone and messaging for targeting diverse personas and audience segments.
– Analyze optimization reports, determine significant campaign adjustments, and lead your team in implementing strategic experiments.
– Act as a strategic leader, clearly communicating objectives, rationales, timelines, and necessary details to your team, ensuring alignment, and tracking progress.
– Discuss account results with clients, provide insightful analysis, and guide them through the strategic implications of these insights.
– Define and report on KPIs tailored to different stakeholders, possessing a clear understanding of what metrics to highlight to whom.
– Offer directional feedback on copy and creative, ensuring your team is equipped to succeed across various channels.
– Collaborate with Marketing Operations for CRM and campaign activity integration, utilizing all segmentation, personalization, and optimization opportunities within HubSpot.
– Understand and speak to the impact of attribution, customer journey reporting, lifecycle stages, and lead scoring on campaign performance.
– Manage client budgets effectively, setting up systems for proper budget pacing and coordination with accounts receivable for accurate billing.
– Manage and interface with clients regularly to report on all campaigns, metrics, and KPIs, including those within the client’s CRM (generally HubSpot)
– Serving as point person for all campaign requests and communication with clients, including creative changes, pacing reports, performance reports, client meetings, campaign recommendations, etc.
– Regularly reviewing and analyzing data from multiple platforms & perspectives to make optimization recommendations for budget, bidding, audience, creative, copy, landing pages, etc. and be able to clearly communicate these needs to various members of our marketing and implementation teams.
– Making decisions and taking actions in the face of demanding client situations
– Engage in daily collaboration with a globally dispersed team, ensuring seamless campaign execution and team alignment.
– Facilitate conversations with internal teams to pinpoint and capitalize on opportunities for optimizing performance marketing processes, enhancing service sales positioning, and addressing project management inefficiencies.

Candidates Must Have:
– Proven success managing substantial ad budgets and familiarity with a broad range of advertising channels, including display ads, OTT/CTV, dynamic display, and geo-targeting.
– Extensive LinkedIn, Meta, and Google platform experience
– Strategic advisory skills. You will not just be order taking from clients.
– Comfort with directing teams and guiding clients through complex campaign results.
– In-depth knowledge of marketing attribution tools and the ability to work in tandem with marketing operations.
– 3+ years experience in performance marketing
– Experience managing client relationships, including performance reporting meetings
– Strong attention to detail
– Strong & empathetic communication
– Ability to multitask and shift from project to project easily
– Excellent/near-native English speaking skills
– Knowledge of ABM/ABS and marketing and sales alignment strategies and tactics as they pertain to marketing’s success
– Quickly learns new tools and tactics

The Ideal Candidate Has
– 3+ years of marketing campaign experience including email, paid ads, content syndication, and SEO/SEM
– 2+ years experience working in a marketing automation platform (ex. HubSpot, Marketo, Pardot, etc.)
– Thrives in a fast-paced agency environment

Bonus Points If You Have
– Agency experience

But You Should Know:
This isn’t the place for everyone. You’ll have a lot of autonomy, but the expectations are high, the work is fast-paced, and the hats are many. We’re looking for people with grit who take ownership, see the big picture, and are always thinking about how we can do even better the next time.

Compensation and Benefits
Digital Reach offers a competitive salary and benefits package depending on work experience.

Timeline:
Applicants who pass the initial screening can expect video screening questions and an initial interview scheduling within a week of submitting their application. We are hiring for this position for an immediate start but will adjust the timeline for the right candidate.

Additional information
If you read this job description and think that you might be a good fit, even if you don’t meet all of the requirements, please go ahead and apply. We aim to create opportunities for marginalized populations and communities and are willing to train for this role.

Digital Reach provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, gender identity, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.