JOB OVERVIEW
We are looking for a skilled Performance Marketer with expertise in Lead Generation for Service Based Businesses (Tradies/Handyman/Builders/Construction Industries ) via Google Paid Ads & Meta Ads with expected skills in keyword research, competitor analysis, A/B testing, conversion tracking and optimisation and basic skills to do landing page edits to help conversions.
The ideal candidate will have hands-on experience with tools like Google Keyword Planner, Google Ads editor, Tag Manager and Basic WordPress editing skills (specifically websites built on Elementor).
ABOUT US
55 KNOTS is not your ordinary on-demand creative agency. We are a crew of Kraken-powered sailors made up of the brightest and wildest minds across the 7 seas! But, we’re not just content about being the greatest. Powered by our secret Kraken Juice, we are now sailing toward our audacious mission: save the oceans by creating disruptive creative impact!
KEY RESPONSIBILITIES
-Conduct keyword research and planning using tools like Google Keyword Planner to identify relevant keywords and optimize website content.
-Optimize landing pages on WordPress websites built on Elementor to improve user experience and increase conversion rates.
-Manage Google Ads campaigns, including the use of Google Ads Editor for efficient campaign management and optimization.
-Implement conversion tracking using Google Tag Manager to track events and calls, analyze user behavior, and measure campaign effectiveness.
-Collaborate with cross-functional teams to align digital marketing strategies with overall business objectives.
-Stay updated on industry trends and best practices to continually optimize digital marketing efforts and drive results.
QUALIFICATIONS:
Bachelor’s degree in Marketing, Business, or related field.
Proven experience in digital marketing with a focus on keyword research, landing page optimization, Google Ads, and conversion tracking.
Proficiency in using tools like Google Keyword Planner, WordPress (Elementor), Google Ads Editor, and Google Tag Manager, Meta Ads Manager
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
Detail-oriented with strong organizational and time management skills.
Ability to adapt to a fast-paced, dynamic work environment and prioritize tasks effectively.
Tools & Apps Preferences
Google Ads Editor
Asana
Slack
Adroll
Adalysis
Optimizr
Shift Time
9 am – 1 pm AEST
Interested? Please send your CV and Portfolio (if available) to with a subject line “OLJ – Performance Marketer”
APPLY FOR THIS JOB:
Company: Humano
Name: Zen Patriarca
Email: