Performance Marketing Manager

Position Overview:

We are seeking an experienced, dedicated, and data-driven Performance Marketing Manager with a proven track record in managing Google Ad campaigns across various Google advertising products including Google Search, Display, Demand Generation, and YouTube. The ideal candidate will have at least 3-5 years of hands-on experience in digital advertising and a strong understanding of campaign optimization, audience targeting, and data analysis.
Key Responsibilities:
Develop and implement comprehensive digital advertising strategies across Google Ads platforms including Search, Display, Demand Generation, and YouTube.
Conduct keyword research, ad copy creation, and campaign optimization to maximize ROI and achieve performance goals.
Manage advertising budgets effectively, ensuring optimal allocation across campaigns and channels.
Collaborate with internal teams to develop creative assets and landing pages optimized for conversion.
Continuously test new ideas, ad formats, and targeting strategies to improve campaign performance and drive innovation.
Monitor campaign performance closely, analyzing key metrics and providing actionable insights to optimize performance and achieve daily KPIs.
Stay updated on industry trends, best practices, and platform updates to ensure campaigns are leveraging the latest features and opportunities.
Work closely with external partners and vendors to execute campaigns effectively and efficiently.

Qualifications:

Bachelor’s degree in Marketing, Advertising, or a related field.
3-5+ years of experience managing Google Performance Marketing campaigns across Google Search, Display, Demand Generation, and YouTube.
Proficiency in Google Ads platform including campaign setup, optimization, and reporting.
Experience with Meta advertising platforms (Facebook, Instagram) is a plus.
Strong analytical skills with the ability to interpret data and derive actionable insights.
Excellent communication and collaboration skills with the ability to work effectively in a team environment.
Proven track record of driving results and achieving performance goals in digital advertising campaigns.
Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
Experience advertising for healthcare-related campaigns is preferred
Company Overview:
EngageCX is a leading provider of call center and marketing solutions expertly serving a multitude of industries and markets. Our robust solutions set helps our clients manage the full life cycle of their customers and members, spanning customer acquisition, contact center operations, customer care & retention, and quality assurance support. Our history, approach, and process has created a platform that consistently, at scale, delivers highly qualified consumers, with intent to engage and a strong propensity to retain.

Why Join Us:

At EngageCX, you’ll have the opportunity to work with a dynamic team of professionals who are passionate about driving results and creating an amazing client experience. We offer competitive compensation, opportunities for advanced career growth, and a collaborative work environment where your ideas and contributions are valued.
If you are a motivated and experienced marketer looking to take your career to the next level, we want to hear from you!
Apply now to join our team and be part of our exciting journey towards success.