Performance Marketing Specialist

We are on the hunt for a seasoned Performance Marketing Specialist with a proven track record in creating, executing, and optimizing digital campaigns. This role demands a blend of strategy, hands-on execution, a deep understanding of various advertising platforms and tools, and specialized expertise in HubSpot CRM and Marketing.

Key Responsibilities:

– Develop and implement comprehensive HubSpot CRM strategies to streamline and enhance customer relationship management and sales processes.
– Leverage HubSpot Marketing tools to create, execute, and optimize inbound marketing campaigns, including email marketing, landing pages, and lead nurturing.
– Analyze and report on the performance of HubSpot CRM and Marketing campaigns, optimizing for better engagement and conversion.
– Lead and implement performance marketing strategies to drive online traffic and conversions.
– Mastery in setting up, managing, and optimizing campaigns on Google Ads, including search, shopping, and Google Merchant Center.
– Set up and manage performance dashboards using Google Data Studio.
– Conduct keyword research and SEO analysis to optimize content and improve visibility.
– Develop and oversee ad campaigns across social platforms, including but not limited to Facebook, Instagram, and TikTok.
– Create compelling ad copy that resonates with the target audience and drives actions.
– Dive deep into campaign analytics, providing insights, analysis, and recommendations for optimization.
– Collaborate cross-functionally with teams to align campaign strategies and achieve KPIs.
– Conceptualize and create captivating video ads tailored for various social media platforms.

Qualifications:

– A minimum of 4 years of hands-on experience in performance marketing, digital strategy, and HubSpot CRM and Marketing specialization.
– Certification in HubSpot CRM and Marketing is highly desirable.
– Proven experience in managing and optimizing HubSpot workflows, segmentation, and lead scoring.
– Solid understanding of Google’s advertising ecosystem – from search ads to Google Shopping and Google Merchant Store setup.
– Comprehensive knowledge of various ad platforms like Facebook, Instagram, and TikTok.
– Strong skills in keyword research, SEO analysis, and campaign optimization.
– Proficiency in Google Data Studio.
– Outstanding analytical skills with the ability to derive actionable insights from complex data.
– Exceptional written and verbal communication skills.