Performance Marketing Specialist

The Performance Marketing Specialist is primarily responsible for planning, implementing, and optimizing digital marketing initiatives to drive usage, lead generation, and conversion on the online platform of Big Outsource, drive client acquisition, and achieve marketing goals.

Key Responsibilities:
• Develop and implement comprehensive digital marketing strategies aligned with overall business goals.
• Oversee digital marketing content creation and campaigns, and implement competitive strategies for distribution and placements across digital channels including social media, websites, lead generation, and ads. These include programs in social media marketing, SEO, search engine marketing, email marketing, and paid ads.
• Oversee, strategize, and manage customer journeys on websites, social platforms, and other active channels.
• Monitor and analyze the performance of digital platforms, marketing campaigns, and initiatives, using data-driven insights to make informed decisions and improvement on campaigns and platform design client interface, and maximize digital channels for client acquisition and lead generation.
• Actively manage the functional performance platform and lead funnel performance leveraging on a data-first approach.
• Understand fall-out points throughout the conversion funnel and develop initiatives to optimize conversion.
• Manage digital marketing budget, ensuring efficient and optimized allocation of resources and positive return on investment, and the accreditation of suppliers and compliance to internal controls and external rules.
• Collaborate with cross-functional teams, including design, functionality and customer interface, content, development and monitoring, to ensure seamless execution of digital marketing and channel management initiatives, and ensure that these meet objectives.
• Conduct market research on industry trends and competitors to identify new opportunities and best practices in digital marketing and digital platform performance management.
• Responsible for implementing tech marketing stack (and integration) including organic and paid ads (SEO, Content Marketing, Email Marketing, PPC, etc.) Tools for analytics, attribution, and optimization.
• Develops and implements digital growth strategy across channels in pursuit of business targets. Continually refine allocation and bidding strategies using available data, scores, and models.
• Performance management: Establishes team’s yardsticks (early indicators) and analyzes and communicates team performance to the team.
• Create and develop content for social media, blogs, videos, and other formats.

Qualifications:
• Bachelor’s degree in Administration or Management, Marketing, Commerce, Economic, Advertising/Media, Mass Communications or any related field.
• At least 1-2 years of relevant experience in Digital Marketing, Advertising/Media/PR, and/or Marketing in the BPO industry or similar B2B industries.
• Comprehensive knowledge and keyboard experience in campaign management in both organic and paid channels.
• Experience in creating content that gets people excited and brings in new leads.
• Professional Competencies: Data Analytics Skills, Lead Generation Tools, Email Tools, Design Tools, and AI Tools.

Core Competencies:
1. Digital Marketing
2. Data Fluency
3. Communication
4. Relationship-building
5. Organizational Skills
6. Time Management
7. Systems Thinking

Benefits of joining our team:
• Competitive salary package.
• Monetary assistance for skills enhancement, certifications, and career advancement.
• Paid sick, vacation, maternity, paternity, and solo parent leaves.
• HMO coverage upon regularization.
• Monthly employee engagement activities.
• Access to on-site amenities.
• Healthy and encouraging work environment.

How to Apply: Interested candidates are invited to fill out this form: Click to view/R8NVcDAuuxpkC6X26