PPC Account Manager

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As a PPC Account Manager, you will be responsible for planning, implementing, and managing paid search campaigns across various platforms. You will work closely with clients or internal teams to understand business goals and develop effective PPC strategies to achieve them.
Responsibilities:
Campaign Strategy and Planning:
Conduct keyword research and analysis to identify opportunities.
Develop comprehensive PPC strategies aligned with client or company objectives.
Create and present campaign proposals to clients or internal stakeholders.
Campaign Setup and Implementation:
Set up and configure PPC campaigns on platforms such as Google Ads, Bing Ads, and social media advertising platforms.
Create compelling ad copy and design effective landing pages.
Implement tracking mechanisms to measure campaign performance.
Monitoring and Optimization:
Monitor campaign performance regularly and make data-driven decisions to optimize results.
Adjust bidding strategies and budgets to maximize ROI.
Conduct A/B testing to refine ad copy, targeting, and other campaign elements.
Stay updated on industry trends and platform changes to implement best practices.
Analysis and Reporting:
Generate regular reports on key performance indicators (KPIs) such as click-through rates, conversion rates, and cost-per-conversion.
Analyze data to provide insights and recommendations for improvement.
Communicate performance updates to clients or internal stakeholders.
Client Communication:
Maintain regular communication with clients to understand their business goals and address any concerns.
Provide recommendations for campaign improvement and growth opportunities.
Budget Management:
Manage and optimize budgets to achieve maximum results within specified constraints.
Forecast and plan budget allocation based on campaign goals.
Collaboration:
Work collaboratively with other marketing teams (SEO, content, social media) to ensure a cohesive digital marketing strategy.
Collaborate with design and development teams to create effective landing pages and ad creatives.
Qualifications:
Proven experience in managing PPC campaigns.
Certification in Google Ads or other relevant platforms is a plus.
Strong analytical and data interpretation skills.
Excellent communication and presentation skills.
Knowledge of digital marketing trends and best practices.