PPC Account Manager

PPC Account Manager

Why Inspire?

Inspire is?a forward-thinking full-service digital agency looking after private, corporate, public and 3rd sector clients. We are undergoing a period of exciting growth and there are excellent opportunities for committed staff available.

Our client base is worldwide and from all sectors, from large multinationals to exciting, independent, and innovative enterprises. We are?one of the UK’s top Digital Agencies with?a head office in Perth, a Design & Project Hub in Glasgow and satellite offices in Fife, Edinburgh, Stirling, Kilmarnock, and West Lothian.? We have been successfully established since 2008.

Due to ongoing growth, we have a fantastic opportunity for the right person as a PPC Account Manager. It will be fast-paced but never a dull moment. You will be at the forefront of client packages to provide a world-class pay per click ad service and manage some of our key client projects to deliver high performance and a great return on investment for them.

What are we looking for?

We are seeking a highly motivated and experienced PPC Specialist to join our team. The ideal candidate will have a proven track record of driving traffic, leads, and revenue through various PPC channels such as Google Ads and social media advertising. The PPC Account Manager will be responsible for creating and managing campaigns, analyzing and optimizing campaign performance, and providing regular reporting to the management team.

Key Responsibilities:

Create, manage and optimise PPC campaigns across multiple platforms such as Google Ads, Bing Ads, and social media advertising platforms

Develop and implement strategies to increase traffic, leads, and revenue through PPC channels

Conduct keyword research and analysis to identify new opportunities and optimize existing campaigns

Write effective ad copy and design compelling landing pages to improve conversion rates

Monitor campaign performance, analyse data, and make strategic recommendations to improve results

Stay up-to-date with the latest PPC trends and best practices to ensure campaigns are optimised for maximum performance

Collaborate with the search visibility team to align PPC strategies with overall marketing objectives

Provide regular reporting on campaign performance and insights to the Head of the Search team and Marketing Manager

Manage budgets and bidding strategies to ensure maximum ROI

Reporting directly to the Head of Search Visibility & E-commerce

Qualifications:

Bachelor’s degree in Marketing, Advertising, or a related field

Must have an up-to-date Google Ads Certification

At least 5 years of experience managing PPC campaigns in a similar role

Exceptional knowledge of PPC and SEO and advanced digital skills.

Familiar with all Social media sites and platforms e.g., Instagram, Facebook, LinkedIn

Proven track record of driving traffic leads, and revenue through PPC channels

In-depth knowledge of Google Ads, Bing Ads, and social media advertising platforms

Experience with keyword research and analysis, bid management, ad copywriting, and landing page optimisation

Proven track record in working with medium to high budgets (A must-have)

Strong analytical and problem-solving skills, with the ability to make data-driven decisions

Excellent written and verbal communication skills

Ability to work independently and as part of a team in a fast-paced environment

Agency background preferred

Benefits:

We invest in people’s learning and have CPD training available, to help progress your skills and career further

Very Experienced and Friendly Staff to work alongside

Mind Coaching is Available, as we support mental health and well-being

Team Bonuses available

If you meet the qualifications and are passionate about driving results through PPC channels, we encourage you to apply for this exciting opportunity with a top leading UK agency.