PPC ADS /SEO EXPERT

Blulytix is a leading digital marketing agency specializing in the swimming pool industry. We are currently seeking a highly skilled and experienced PPC Ads and SEO Expert to join our dynamic team. This is an exciting opportunity to work with a niche-focused agency and make a significant impact on our clients’ online visibility and success.

Responsibilities:

Develop and implement effective PPC advertising campaigns across various platforms (Google Ads, Bing Ads, social media ads) to drive targeted traffic and achieve client goals.
Conduct thorough keyword research, competitor analysis, and audience targeting to optimize campaigns for maximum performance.
Monitor and analyze campaign performance, providing regular reports and insights to clients.
Continuously optimize PPC campaigns by adjusting bids, budgets, ad creatives, and landing pages to improve click-through rates, conversion rates, and overall return on investment (ROI).
Stay up to date with the latest industry trends and best practices in PPC advertising.
Perform comprehensive website audits, keyword research, and on-page/off-page SEO optimization to improve organic search visibility and rankings.
Develop and execute effective SEO strategies and action plans tailored to each client’s specific goals and target audience.
Monitor and analyze website performance using SEO tools and provide recommendations for improvement.
Collaborate with content writers, web developers, and designers to ensure SEO best practices are implemented.
Stay current with SEO algorithms, trends, and best practices, and apply this knowledge to drive organic search growth.
Requirements:

Proven track record of successfully managing and optimizing PPC advertising campaigns across various platforms.
In-depth knowledge of Google Ads, Bing Ads, and social media advertising platforms.
Proficiency in keyword research and competitor analysis tools.
Strong analytical skills and ability to interpret data to drive actionable insights.
Solid understanding of SEO principles and best practices.
Experience in conducting website audits and implementing on-page/off-page SEO optimizations.
Familiarity with SEO tools such as Google Analytics, Google Search Console, and keyword research tools.
Excellent communication skills and ability to collaborate effectively with clients and internal teams.
Proven ability to deliver results and meet deadlines.
Case studies or portfolio demonstrating successful PPC and SEO campaigns with measurable results.
If you are a highly motivated and results-driven PPC Ads and SEO Expert with a passion for the swimming pool industry, we would love to hear from you. Join our team and be part of our mission to help swimming pool businesses thrive online.

To apply, please submit your resume, portfolio, and any relevant case studies showcasing your expertise in PPC advertising and SEO.

Note: This job description is intended to provide a general overview of the requirements and responsibilities of the position. It is not exhaustive and may be subject to change based on the needs of the company.