PPC Advertising Coordinator

About the job:

Are you a PPC Ads Expert looking for part-time opportunities to implement highly strategic and innovative marketing methodologies through paid advertising? Do you value comprehensive, integrated strategies that take full advantage of a range of digital advertising channels, including search (PPC) and social media advertising? Are you fluent and passionate about data and website analytics? If yes, we’d love to meet you!

GKN Digital is a full-service Digital Agency based in New Jersey, USA that has quickly established itself as a leading local digital marketing agency. Our clients wanted to explore an agency that has new ideas in digital advertising; an agency that brings strong creative and digital storytelling; an agency that leverages multi-channel and data-driven strategies to bring strong improvements in online engagement and, ultimately, get more customers through Ads campaigns.

As a Digital Marketing Agency, maximizing every invested dollar is extremely important – ensuring that the greatest percentage of client dollars are directed to our important missions. The role we are seeking, the Digital Ads Manager, is a key member of the team that builds and executes the strategy to provide a maximum return on investment.

This position will work closely with other digital team members and client account managers to manage campaigns across paid search, including Google Ads, social media advertising (Facebook, Instagram, Tik-Tok) and YouTube. Campaigns may also include retargeting and video ads. This position includes 20% strategy, budget allocation, and client communication and 80% hands-on research, segmentation, implementation, optimization, and reporting on Ads campaigns.

Principle Duties and Responsibilities:

• Set up, optimize, and manage digital ad campaigns for multiple clients across (particularly in the construction industry) platforms, such as Google AdWords, Google Display Network, and Social Media Ad platforms such as Meta, YouTube and Linkedin.
• Create converting landing pages and ensure proper tagging, tracking, and attribution through Google Analytics, Tag Manager, etc.
• Audit new clients’ existing paid search campaigns and recommend immediate improvements.
• Set up, track, manage, and optimize paid search ads, keywords, and landing page copy.
• Leverage target, custom, and lookalike audience information to reach supporters and drive qualified users to the website.
• Manage ad budgets, A/B testing ad creatives, set up audiences, and optimize for conversion goals identified in partnership with an account manager and client.
• Analyze campaign data through individual ad platform analytics, Google Analytics, and various attribution tools.
• Make recommendations for new and existing campaigns as new opportunities arise within digital advertising.
• Report on performance results.
• Manage multiple accounts and tasks with an effective resolution of conflicting priorities.
• Stay informed of improvements and tools and incorporate new tactics into existing procedures.
• Ability to communicate professionally on client calls and via email.
• Actively collaborate with the managers to align digital advertising campaigns with other ongoing initiatives. Must be a team player who is also comfortable working independently.
• Driven, forward-thinking individual who can come up with creative digital advertising solutions to deliver results in the shortest time.

Required Skills and Experience:

• Must have experience in PPC advertising on Google and Meta for construction or related fields.
• 3-5+ years of PPC advertising experience.
• Experience creating effective conversion-driven strategies and campaigns that map marketing activities to user journey/funnel steps.
• Proven experience building, deploying, and managing medium to large-scale and advanced digital advertising campaigns across Google (Combining Google Ads with Google Analytics)
• Experience in creating and optimizing landing pages and user funnels.
• The confidence and curiosity to serve as the agency’s ‘go-to’ paid search specialist.
• Strong analytical, entrepreneurial, and data-driven thinking.
• Up to date with the latest trends and best practices in digital marketing.

A plus if you have:

• Experience in conducting Paid Ads campaigns for construction or related fields.
• Digital Marketing Agency experience
• Google Ads Certification/ Google Analytics Certification
• Hands-on experience managing other social campaigns: Meta (Facebook/ Instagram), YouTube, LinkedIn, etc.
• Experience and strong understanding of SEO and best practices and Keyword research.

Qualities you bring to the table:

• Strategic. You understand that a strong digital marketing program is rooted in deep research and a thoughtful strategy.
• Creative. You bring passion to your work and produce search strategies and campaigns that engage, motivate and inspire.
• Intuitive. You’re someone with that canny ability always to think one step ahead and see where the world is headed.
• Committed. You’re committed to valuing diversity and contributing to an inclusive working and learning environment.
• Confident. You’re friendly, professional, and poised, whether brainstorming with our team, running meetings, or making client presentations.
• Passionate. You love what you do, give everything you’ve got, and continually seek ways to grow your craft.
• Friendly. You work well with the team and appreciate the feedback. You positively contribute ideas. You’re also a great listener.

To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive bonuses, support for working parents, and Time Off so you can relax, recharge and be there for the people you care about.

We are committed to creating a diverse environment and are proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

NOTE: DO NOT APPLY IF YOU DON’T HAVE THE REQUIRED SKILLS AND EXPERIENCE. If you feel you are a qualified candidate, please email us a CV and Portfolio to Click to view with the Subject Line “I am the PPC Ads Expert you’ve been looking for.”