PPC Advertising Specialist

About Us:
Digital Marketing AOK is an Award Winning, Leading Digital Marketing Agency providing specialist services Australia wide in Social Media Management and Digital Marketing. We believe in blending creativity with strategy to achieve amazing results for our clients and are a vibrant, close-knit team thriving on innovation and collaboration. Our mission is to elevate businesses through smart and effective digital marketing solutions, and we’re looking for a PPC Digital Advertising Specialist who shares our passion and drive to join our Team. If you love being
Role Overview:
Are you ready to take your PPC skills to the next level? As our PPC Advertising Specialist, you’ll dive into the exciting world of digital advertising, managing and optimising campaigns across Google Ads and social media platforms. You’ll work with clients from diverse industries such as Tourism & Hospitality, the NFP sector, Allied Health, Trades, and Professional Services. Each day will bring new challenges and opportunities to showcase your creativity and analytical skills. If you love crafting compelling ad strategies and driving remarkable results, this is the role for you.
Key Responsibilities
? Developing PPC Campaign Strategies by crafting and executing innovative PPC strategies that align with client business goals.
? Campaign Management including setting up, managing, and optimising Google Ads and social media advertising campaigns to maximise ROI.
? Ad Creation and writing persuasive ad copy and designing eye-catching creatives for PPC campaigns.
? Analytics and Reporting for robust tracking and reporting are in place to measure campaign performance and ROI.
? Client Collaboration with regular meetings with clients to review performance and provide recommendations based on data insights to strategise future campaigns.
? Continuous Optimization to adapt strategies based on performance data and industry trends.
? Time Management to efficiently manage your schedule to meet deadlines and client expectations.
? Trend Awareness and up-to-date knowledge of the latest trends and best practices in PPC and digital advertising.
Job Requirements:
? Experience of a minimum 12 months of experience in PPC campaign management. ? Current certifications in Google Ads, GA4 and Meta
? Skills and proficiency in Google Ads and familiarity with Facebook, Instagram, LinkedIn, TikTok, Spotify, Apple & Microsoft advertising platforms.
? Strong copywriting skills with attention to detail
? Experience with Google Analytics and other reporting tools including SEMRush, Swydo, Click to view or similar and Google Workspace
? Graphic design skills or proficiency in tools such as Canva or Adobe Suite
? Basic video editing skills are a plus.
? Education level of tertiary qualification in Marketing, Communications, or a related field is preferred but not required
? Results-driven and solutions-focused team player who is adaptable and enjoys a fast-paced environment with the capability of managing multiple client accounts and campaigns effectively under time constraints.
We look forward to hearing from you and potentially welcoming you to our Digital Marketing AOK family!