PPC and Google Ads Expert – Healthcare and SEO Knowledge Required

Seeking skilled PPC + Google Ads professional who can improve a website’s ranking in organic search results and develop and run digital marketing campaigns and maintain and optimize a Google Ads profile. This is for a U.S. based Medical Practice.

-MUST HAVE knowledge and experience in Healthcare, Medical Practice, or Wellness Services. Practice is specialized in Mental Health and Psychiatry – specialize in services such as Transcranial Magnetic Stimulation (TMS) and Ketamine/Spravato treatment for depression. Position requires medical knowledge/experience to develop and orchestrate PPC campaigns in these areas.
-Must have extensive PPC/Google Ads experience and portfolio of past/current accounts

Responsibilities:
Google Ads/PPC Campaigns:
-Manage all aspects of Google Ad campaigns
-Create and optimize ad campaigns and paid search landing pages
-Analyze and optimize ad campaigns to increase return on investment (ROI)
-Use Google Ads to drive a variety of online marketing campaigns
-Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
-Manage and optimize display campaigns across multiple devices
-Develop PPC strategies to increase online visibility

SEO:
-Finding trending keywords related to a brand that people use in search engine queries
-Creating a list of keywords to add to the web content to help them rank organically on search engine results
-Test, collect, and analyse data, identify SEO trends, and gain insights about target customers’ likes and dislikes to maximise ROI from an SEO campaign
-Track, report and analyse web analytics data and the various search engine marketing (SEM) campaigns
-Manage campaign costs, ensure budgets are not exceeded, calculate monthly campaign costs, and take necessary steps to adhere to the budgets
-Optimise website copy and landing pages for SEM
-Undertake research, expansion, and refinement of keyword
-Research and understand the SEO efforts of competitors
-Develop and execute off-page SEO through link building
-Work in collaboration with different teams to ensure best practices are deployed

Digital Marketing:
-Research advertising trends
-Research competitors’ pricing and products
-Decide on appropriate placement of ads
-Determine what content will reach customers
-Develop projects to create content
-Publish digital marketing content online
-Implement email marketing campaigns
-Measure digital traffic
-Monitor social media and Google Analytics
-Optimize paid advertising campaigns using SEO and other tools
-Report on the growth and analytics of campaigns to stakeholders
-Scale campaigns to maximize ROI
-Monitor project status and budget
-Conduct market research to inform campaigns
-Brainstorm and implement experiments and conversion tests