PPC and Social Media Advertising Specialist

We are in search of an expert in Google Paid Per Click (PPC) and Social Media Advertising, proficient with platforms such as Instagram, Facebook, and TikTok. The role involves managing full-service PPC campaigns, conducting keyword research, monitoring, optimising, and reporting on campaign performance with a focus on maximising ROI and ROAS.

Key Responsibilities:

– Conduct detailed keyword research to identify search terms and phrases used by potential customers to find products in our online stores.
– Manage comprehensive PPC campaigns across Google and various social media platforms.
– Develop and implement advertising strategies tailored to each platform to optimise reach and engagement.
– Continuously monitor and optimise ad performance to ensure maximum efficiency and effectiveness.
– Provide regular consultations and detailed reports on campaign performance, ROI, and ROAS.
– Stay current with the latest trends and best practices in PPC and social media advertising.
– Work closely with marketing teams to align PPC strategies with broader marketing objectives.

Requirements:

– Proven experience managing PPC campaigns and social media advertising.
– Strong familiarity with Google Ads, Facebook Ads Manager, Instagram Advertising, and TikTok Ads.
– In-depth knowledge of analytics and reporting tools such as Google Analytics.
– Excellent analytical skills with an ability to interpret and leverage data to drive decision-making.
– Strong communication skills for effective consultation and reporting.
– Ability to manage multiple campaigns simultaneously and meet deadlines.

Preferred Qualifications:

– Certification in Google Ads and Facebook Blueprint.
– Experience with SEO and digital marketing strategies.
– Bachelor’s degree in Marketing, Digital Media, or a related field.

Hours & Compensation:

– Part-Time: Approximately 15-20 hours per week.
– Fixed Hourly Rate: Competitive and commensurate with experience.

How to Apply:

Please submit your resume, relevant certifications, and a brief cover letter explaining your experience and achievements in PPC and social media advertising. Join us to spearhead our advertising efforts and drive significant growth!