PPC Expert for Digital Marketing Company

You will have 15 hours per month to optimize and maintain the campaigns.

We are seeking an experienced and highly skilled PPC Expert to manage and optimize our pay-per-click advertising campaigns across multiple platforms, including Google Ads, Bing Ads, and LinkedIn Ads. The ideal candidate will be responsible for analyzing current campaign performance, setting up new campaigns, implementing optimization strategies, providing recommendations for landing page and content improvements, and effectively managing advertising budgets.
Key Responsibilities:

Campaign Analysis and Optimization:

-Analyze and monitor the performance of existing PPC campaigns across Google Ads, Bing Ads, and LinkedIn Ads.
-Identify areas for improvement and implement data-driven optimization strategies to enhance campaign performance, including bid adjustments, keyword refinement, ad copy testing, and audience targeting.
-Conduct regular campaign audits to ensure adherence to best practices and identify opportunities for improvement.

Campaign Setup and Management:

-Set up and manage new PPC campaigns across Google Ads, Bing Ads, and LinkedIn Ads, including keyword research, ad copy creation, landing page selection, and campaign structuring.
-Continuously monitor and adjust campaigns based on performance metrics, market trends, and business objectives.
-Collaborate with cross-functional teams, such as marketing, analytics, and product teams, to align campaigns with overall business goals.

Landing Page and Content Optimization:

-Analyze and provide recommendations for improving landing page experience, content relevance, and conversion optimization.
-Work closely with the content and web development teams to implement recommended changes and ensure a seamless user experience.

Budget Management and Reporting:

-Effectively manage and optimize advertising budgets across multiple campaigns and platforms.
-Provide regular reports and insights on campaign performance, budget utilization, and return on investment (ROI).
-Identify opportunities for budget reallocation to maximize campaign effectiveness and efficiency.

Communication and Planning:

-Proactively communicate campaign performance, insights, and recommendations to relevant stakeholders.
-Develop and execute strategic PPC campaign plans aligned with business objectives and marketing campaigns.
-Stay up-to-date with industry best practices, platform updates, and emerging trends in the PPC advertising landscape.

Qualifications and Requirements:

-Proven experience in managing successful PPC campaigns across Google Ads, Bing Ads, and LinkedIn Ads.
-Strong analytical and data-driven decision-making skills, with the ability to interpret and act on campaign performance metrics.
-Excellent communication skills, both written and verbal, to effectively collaborate with cross-functional teams and present campaign insights. Plus, quick response rate.
-Google Ads Certification (Google Skillshop) is required, and additional certifications in Bing Ads and LinkedIn Ads are preferred.
-Ability to provide examples of successful PPC campaigns with measurable results, including before-and-after comparisons.
-Proficiency in utilizing PPC management tools and platforms, such as Google Ads Editor, Microsoft Advertising Editor, and LinkedIn Campaign Manager.
-Strong project management skills and the ability to plan ahead and meet deadlines.
-Proactive problem-solving mindset and a willingness to continuously learn and adapt to new platforms and strategies.
-Preferred candidates will be working during PST day time.

Please share with me google links to examples of before and after results you have achieved. Please also share why we should choose you over other candidates and what has been the most challenging part for you about paid advertising in your career and what you have done to overcome it or what was the result. Please also share the rate you would like per hour.