PPC Expert- Google ads etc

Job Title: PPC Expert for Plumbing Business

We are a Sydney based Plumbing Business.

Introduction:
We are seeking a skilled PPC (Pay-Per-Click) Expert to join our team and manage our online advertising campaigns for our plumbing business. The ideal candidate will have a deep understanding of PPC strategies, particularly in the context of local service businesses, to drive leads and conversions effectively.

Responsibilities:

Develop and implement PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels (Facebook, Instagram, etc.).
Conduct keyword research to identify high-value terms relevant to plumbing services and local searches.
Create compelling ad copy and design effective landing pages to maximize conversion rates.
Monitor and optimize campaigns regularly to ensure maximum ROI and lead generation.
Analyze campaign performance metrics and provide actionable insights and recommendations for improvement.
Stay updated on industry trends and best practices in PPC advertising, particularly in the home services sector.
Collaborate with the marketing team to align PPC strategies with overall marketing objectives and initiatives.
Communicate regularly with stakeholders to report on campaign performance and discuss strategy adjustments.
Requirements:

Proven experience as a PPC Specialist or similar role, preferably in the home services industry.
Proficiency in managing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising.
Strong analytical skills with the ability to interpret data and metrics to drive campaign optimizations.
Excellent understanding of keyword research and targeting strategies for local businesses.
Creative mindset with the ability to develop compelling ad copy and engaging landing pages.
Familiarity with PPC tools and platforms such as Google Analytics, Google Ads Editor, etc.
Exceptional communication skills with the ability to articulate campaign performance and recommendations to stakeholders.
Relevant certifications (e.g., Google Ads Certification) would be a plus.
Bachelor’s degree in Marketing, Advertising, Business, or related field preferred.

Join our team and play a crucial role in driving the growth of our plumbing business through effective PPC advertising strategies!