PPC/ Google Ads/ Bing Ads Manager

We’re seeking a full-time (40 hours per week) freelance contractor to work with one of our clients. In this role, you will be responsible for the day-to-day management and optimization of search campaigns across various platforms, including Google Ads and Bing. Your main tasks will involve developing and refining search strategies, managing budgets, and providing actionable insights to drive the client’s digital marketing performance.

About the work
Day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting
Develop initial keyword research for Manager review
Build & analyze keyword lists, analyze search volume and make recommendations
Run search reports on a regular basis to mine for new keywords, creative text ad, pacing, and overall spend
Write initial drafts of ad creative text ads based on briefing materials, website content, and client direction
Traffic, upload, and QA keywords, harnessing the Bid Management Tool process
Interface daily with direct search teams, engines, and platforms
Stay on top of the latest updates regarding tools and User Interfaces (Google Ads, Microsoft, Bid Management Platforms, Skai, eMarketer, SEMrush, Search Engine Land, Adthena, etc.)
Run reports as requested in Bid Management Platform and Skai
Create Excel pivot tables, formulas, graphs, dashboards, and charts
Complete budget tracking documents and review with Search Manager
Alert Manager of under or overspending, traffic abnormalities, and opportunities and optimization recommendations regarding spend and pacing the account
Be responsible for account record keeping, tracking reports, and invoice reconciliation
Participate in weekly search team meetings and offer ideas and suggestions to improve and evolve reporting processes, keywords, and creative
Creating and implementing campaign A/B test experiments to identify optimal campaign setup and structure
Actively researching and identifying valuable information/insights from other advertisers/competitors to improve user search experience and product

Boxes to check
4+ Years years of experience on Search campaigns (PPC/ Google Ads/Bing)
BA/BS or equivalent
Organized with the ability to multitask
Comfortable working on paid social, search, display, online video, and existing as well as new platforms and technology
Team player with the ability to work independently
Excellent written and verbal communication skills
Strong presentation skills / experienced and comfortable interfacing with clients
Strong deck-building and report/dashboard capabilities
Constant focus on outcomes and solutions
Desire to learn and grow within our department, our clients, and yourself
Detail-oriented with a strong understanding of marketing metrics and reporting.
Google Ads & Bing Ads certification a plus

About the role
Full-time position at $12/hr, working 40 hours per week
Night shifts with fixed weekends off
Freelance job without benefits, insurance, or paid time off
Long-term engagement/contract
Permanent work-from-home setup