PPC Marketing Specialist

We are a small yet rapidly growing ecommerce company specializing in the Sailing Industry supplying sailboat equipment. Our mission is to provide top-quality products/services to our customers while maintaining a strong online presence. As we continue to expand, we are seeking a skilled Freelance PPC Marketing Specialist to join our team and drive our paid advertising efforts.

Position Overview:
We are seeking a talented and experienced Freelance PPC Marketing Specialist to manage and optimize our pay-per-click (PPC) advertising campaigns. The ideal candidate will have a deep understanding of PPC platforms, excellent analytical skills, and a proven track record of delivering results in a competitive online environment.

Responsibilities:
Develop and execute PPC strategies across various platforms, including Google Ads, Bing Ads, and social media advertising.
Conduct keyword research and competitive analysis to identify opportunities for campaign optimization and expansion.
Create and optimize PPC campaigns to drive targeted traffic, increase conversions, and maximize ROI.
Monitor campaign performance and analyze key metrics to identify trends, patterns, and areas for improvement.
Test and optimize ad copy, landing pages, and targeting parameters to improve campaign performance and achieve business objectives.
Stay up-to-date with the latest PPC trends, best practices, and algorithm updates to ensure our campaigns remain competitive.
Collaborate with internal teams and external partners to align PPC efforts with overall marketing strategies and business goals.
Provide regular reports and insights to stakeholders on campaign performance, including recommendations for optimization and growth.
Manage PPC budgets effectively and allocate resources efficiently to achieve desired outcomes.
Stay informed about industry trends, competitor activities, and emerging technologies to drive continuous improvement in PPC campaigns.

Qualifications:
Proven experience as a PPC Specialist or similar role, with a focus on managing PPC campaigns for ecommerce businesses.
In-depth knowledge of PPC platforms, including Google Ads, Bing Ads, and social media advertising platforms (Facebook Ads, Instagram Ads, etc.).
Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
Proficiency in PPC analytics tools and platforms, such as Google Analytics, Google Ads Editor, and Microsoft Advertising Editor.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Detail-oriented and highly organized, with the ability to manage multiple campaigns and projects simultaneously.
Creative thinker with a passion for testing and optimization to drive continuous improvement in campaign performance.
Self-motivated and results-driven, with a proven track record of achieving targets and delivering measurable results.
Flexibility to adapt to changing priorities and business needs in a fast-paced environment.