PPC specialist

We are looking for an experienced PPC manager with at least 5 years experience. below is a list of functional requirements. The value added is someone that possess awesome ad copy writing skills AND programming skills to work with scripting for reporting purposes and understands API’s. You must have experience working on multiple accounts in the USA. Don’t apply if your experience is not in the US.

*MUST include previous work.
*MUST be able to read & write in English.

This list below is the normal PPC job description duties.

Develop and execute comprehensive PPC strategies: Develop, manage, and optimize multi-channel PPC campaigns, including Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other platforms as needed.

Keyword research and analysis: Conduct thorough keyword research and analysis to identify high-performing keywords and develop effective ad campaigns targeting these keywords.

Ad creation and optimization: Write compelling ad copy, optimize ad headlines, and ensure consistency in messaging and branding across all platforms.

Landing page optimization: Collaborate with web designers and content teams to create and optimize landing pages that align with PPC campaigns, ensuring high conversion rates and a seamless user experience.

Bid management: Monitor, analyze, and adjust bids to achieve the best ROI for each campaign, making data-driven decisions to optimize campaign performance.

Budget management: Manage monthly and annual PPC budgets, ensuring that spending is optimized for maximum ROI.

Performance analysis and reporting: Regularly track, analyze, and report on campaign performance using tools like Google Analytics, Google Data Studio, and other reporting platforms. Provide actionable insights and recommendations for campaign improvements.

A/B testing: Implement A/B testing on ad copy, landing pages, and other campaign elements to continually improve performance and drive growth.

Competitor analysis: Monitor and analyze competitor PPC campaigns to identify trends, opportunities, and threats to inform your own strategy.

Stay current with industry trends: Keep up-to-date with the latest PPC trends, tools, and best practices, and be able to implement new strategies as needed.

Collaborate with cross-functional teams: Work closely with other marketing teams (SEO, content, social media, etc.) to ensure cohesive strategies and integrated campaigns.

Mentorship and training: Train and mentor junior team members, sharing your knowledge and expertise to help them grow professionally.

Client communication: Maintain strong relationships with clients by providing regular updates on campaign performance, insights, and recommendations for improvements.

Project management: Effectively manage multiple projects and priorities, ensuring deadlines are met and expectations are exceeded.