PPC Specialist

Responsibilities:

Develop and execute effective PPC strategies to drive targeted traffic, increase brand visibility, and achieve marketing goals.
Manage and optimize pay-per-click campaigns on platforms such as Google Ads, Bing Ads, and social media advertising platforms.
Conduct keyword research, create and refine keyword lists, and implement targeted keyword bidding strategies.
Write compelling and relevant ad copies that attract potential customers and improve click-through rates.
Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
Identify opportunities for campaign optimization and implement A/B testing to improve campaign performance.
Monitor and adjust campaign budgets to ensure maximum return on investment (ROI) and cost-effectiveness.
Perform competitive analysis to identify industry trends, best practices, and new advertising opportunities.
Stay up-to-date with the latest PPC trends, industry developments, and search engine algorithm updates.
Collaborate with the marketing team to align PPC strategies with overall marketing objectives and initiatives.
Generate regular reports and provide insightful analysis of campaign performance, trends, and recommendations for improvement.

Requirements:

Bachelor’s degree in marketing, advertising, or a related field.
Proven work experience as a PPC Specialist or in a similar role.
In-depth knowledge of PPC advertising platforms, such as Google Ads, Bing Ads, and social media advertising platforms.
Proficiency in campaign setup, optimization, and performance tracking.
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Experience with keyword research tools and competitive analysis.
Excellent understanding of search engine marketing (SEM) and paid advertising principles.
Familiarity with A/B testing methodologies and campaign optimization techniques.
Exceptional attention to detail and the ability to manage multiple campaigns simultaneously.
Strong written and verbal communication skills.
A results-oriented mindset with a focus on achieving marketing objectives and driving measurable results.
Google Ads certification or any other relevant certifications will be a plus.