PPC Specialist

Join our dynamic marketing team at Philips Smart Door Locks!

As a leader in home security solutions, Philips is dedicated to delivering innovative products that enhance the safety and convenience of homes worldwide.

We are seeking a motivated Pay-Per-Click (PPC) Specialist to manage and optimize our digital advertising campaigns and contribute to our growth in the Australian market.

Role Summary:

As a PPC Specialist, you will be responsible for creating, managing, and optimizing paid search campaigns across Google and other platforms. You will play a key role in driving traffic and sales for our smart lock products through targeted digital advertising strategies.

Key Responsibilities:

Develop and implement PPC strategies across multiple channels to increase brand visibility and sales.
Manage substantial PPC budgets to maximize ROI and meet KPIs.
Perform keyword research and set up ad groups and campaigns.
Write compelling ad copy that aligns with our brand voice and product offerings.
Monitor and analyze campaign performance using tools like Google Analytics and AdWords reports.
Optimize campaigns through A/B testing of ad copy, landing pages, and targeting criteria.
Collaborate with the marketing team to ensure a cohesive advertising strategy across all digital channels.
Stay updated with PPC and SEM trends and best practices.

Qualifications:

Have at least 4 years of experience ** – Non-negotiable
Proven experience in PPC campaign management, preferably in the consumer electronics or home security industry.
Strong understanding of Google AdWords other advertising platforms.
Proficiency in analytics tools such as Google Analytics and SEMrush.
Excellent communication and copywriting skills.
Ability to analyze data and provide insights to improve campaign performance.
Detail-oriented with strong organizational and project management skills.

Why Join Us?

Work with a globally recognized brand in the smart home industry.
Be part of a forward-thinking team that values innovation and creativity.
Competitive salary and benefits package.
Opportunities for professional growth and development.

How to Apply:
Type “MELBOURNE” in the Subject upon applying.

If you are passionate about PPC and driven to achieve outstanding results, please submit your CV, portfolio of your work in PPC, and a cover letter explaining why you are the perfect fit for this role.