PPC Specialist

Job Description:
Metal Pro Buildings is a top-rated company that distributes prefabricated steel building products across Canada and the United States. We’re hiring a PPC Specialist. Reporting to the Digital Marketing Manager.

The PPC Specialist is responsible for creating and managing a variety of PPC, paid social media, and programmatic campaigns across a range of Digital Channels such as Google, Microsoft, Facebook, and various third-party platforms. As a PPC Specialist at Metal Pro, you will be also responsible for compiling daily reports for ad campaigns’ performance to senior management.

Day-to-Day Duties and Responsibilities
• Own the strategic planning and everyday management of multiple high-budget PPC, social media, and programmatic accounts across different platforms.
• Ongoing testing, optimisation and tracking for lead generation to meet business KPIS
• Monitoring bid management of campaigns across all PPC networks to identify trends, opportunities and areas of concern
• GA4, Google, and Meta Tracking Implementation
• Producing and presenting reports on PPC activity to internal stakeholders
• Design Landing pages depending upon the Target Persona
• Monitor Competitor performance by using Google auction insights and SEMRush
• Working effectively with the other members of the PPC and digital team to maintain efficient running of all accounts
• Copywriting, including function-based text manipulation.

What you Bring to the Team
• The enthusiasm to keep abreast of industry standards, new technologies and the latest approaches in digital marketing with the ability to communicate this throughout the digital team
• Thrives in a supportive and friendly working environment and with a desire to share new innovative ideas and skills
• Drive to meet and exceed targets and timescales
• Self-motivated with a strong work ethic that can work with limited supervision and guidance
• Strong attention to details
• Demonstrates a highly committed attitude and hard-working individual
• Worked within a team and help to develop junior members with the sharing of skills
• Ability to develop a long term strategy with hands-on ability to get things done

Education/Experience
• Minimum of 2+ years’ experience in managing competitive PPC & paid social media campaigns and able to display experience in managing large budgets.
• Experience in updating landing pages using wordpress is an asset.
• Experience of CRO with knowledge of creating and implementing multivariate test
• Proven B2B & B2C PPC experience with lead generation tactics
• Experience with Facebook and LinkedIn paid advertising is an asset
• Experience of programmatic advertising and Native advertisements
• Strong Proficiency in MS Excel, PowerPoint, and Word
• Strong knowledge of Google Analytics with a passion for data analysis and data driven decision making
• Knowledge of multiple biddable media platforms including display advertising, Google and Bing shopping ads, social media and remarketing
• Knowledge on how to conduct a Long tail keyword research
• Knowledge of Bitrix24 is an asset
• Google AdWords or Analytics Certification is a plus but not required

Who are we?
Metal Pro Buildings has been built on a solid foundation of truly invested leadership. We’re a young company and have formed great connections both internally and externally; together, this creates a culture of teamwork and fun. Why is our culture so important to us? Because work and life intersect, and we believe it’s important to be happy and healthy in both! And we’re not going to sugar coat it – sometimes we work long hours. But we also work hard to make sure you get down time. And when we take time to have some fun as a company, we share that time through numerous events and activities.

Schedule:
Mon – Fri – 10 am to 6pm (Eastern Standard Time)
Job Types: Full-time Permanent
Full-time hours: 40 per week
Salary: $700 – $1,200CAD per month