PPC Specialist

No Boundaries Marketing Group was founded on the basis to simplify the marketing and advertising game for small to medium sized businesses. Our goals are simple, produce transparent measurable results for our clients, provide world class in-house customer service, and help our clients reach their goals by providing a full suite of marketing and advertising solutions.

We are a family owned and operated agency in Surprise, AZ and full of growth potential! To keep up with our growth strategy, we are always looking for that perfect someone… Someone who shares our vision for the future, a customer first service model, and doing things right the first time. Our ideal employee is self-motivated, enthusiastic, imaginative, and technical. We are looking for someone who is passionate about customer service and exceeding client’s expectations. We truly embrace the concept of “What can we do for our clients to go the extra mile?” If this sounds like a good fit for you, keep reading!

Primary Responsibilities:

– Conduct thorough keyword research to identify relevant and high-performing keywords for various campaigns.
– Develop and implement effective PPC advertising strategies to achieve company goals and objectives.
– Create compelling and optimized ad copies to maximize click-through rates and conversions.
– Set up, monitor, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media platforms.
– Manage and adjust bids to ensure cost-effective advertising while achieving desired results.
– Regularly analyze campaign performance, make data-driven decisions, and provide insightful reports to the marketing team.
– Conduct A/B tests to improve ad performance and landing page conversions.
– Manage and allocate budgets effectively across different campaigns and channels.
– Keep abreast of industry trends and competitor activities to identify opportunities and challenges.
– Stay up-to-date with industry trends, algorithm changes, and best practices in PPC advertising.
– Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns.
– Complete 5 account audits daily that include the PPC campaign, the clients website, social media platforms, and other digital platforms for new opportunities.

Qualifications:

– Associates degree in Marketing, Business, or a related field.
– Proven experience as a PPC Specialist or similar role.
– Proficiency in Google Ads, Bing Ads, Facebook Ads and other PPC advertising platforms.
– Strong analytical skills and data-driven mindset.
– Excellent communication and collaboration skills.
– Certifications in Google Ads, Bing Ads, Meta or other relevant certifications are a plus.
– Knowledge of SEO and SEM best practices.