PPC Specialist

PPC Specialist – Remote – $9,600-14,000 /yr

About WeAssist:

WeAssist, founded by Reef Colman just four years ago, is nothing like other staffing agencies; we’re a dynamic recruiting firm dedicated to creating equally advantageous opportunities in the world of business. With a team of over 50 members, we bridge the gap between American companies seeking quality talent and skilled professionals around the globe in need of reputable and stable employers. What sets us apart is our unwavering commitment to our people, offering comprehensive benefits, skill development, personal growth, community involvement, prizes, and a commitment to making a positive impact by supporting initiatives like building schools, feeding the homeless, and advancing education. Join us at WeAssist, where outsourced professionals thrive!

About the company we are hiring for:

The client is a dynamic force in the marketing industry, boasting a 15-year legacy and a team of 30-35 dedicated professionals. The team strategically triangulates PR, search marketing, and social media (paid, earned, owned) to stay ahead of competitors and achieve growth above all else. They foster a collaborative environment where hybrid teams come together to solve complex problems for brands and organizations, all while maintaining a fun and dynamic work environment.

Our client’s core values are:

For the Better
Be Elastic
Rock the Boat
Viva La Idea
Love Matters
Work Hard/Play Hard
Fail Faster

Mission of Executive Assistant:

As a PPC Specialist, your primary mission will be to support clients in driving leads and sales through effective performance marketing. You will play a crucial role in optimizing, developing, and managing PPC programs, with a strong emphasis on Google Ads, ensuring that our clients achieve measurable success in their digital advertising campaigns.

Your responsibilities include:

PPC Expertise:
Demonstrate proficiency in Google Ads, with a priority on optimizing campaign performance and achieving client objectives.
Experience in Meta and TikTok advertising is a plus, contributing to the diversification of campaign strategies.
Performance Marketing:
Execute performance marketing strategies, focusing on lowering CPCs, CPLs, and consistently optimizing, developing, and managing PPC programs to drive leads and sales.
Proactively identify new opportunities within PPC campaigns, contributing to the continuous improvement of client outcomes.
Keyword Research:
Identify and analyze relevant keywords for targeting in PPC campaigns, considering search volume, competition, and alignment with business objectives.
Campaign Setup and Management:
Create and set up PPC campaigns on Google Ads, covering everything from selecting the right campaign types to setting budgets, defining target audiences, and structuring campaigns for optimal performance.
Ad Copywriting:
Craft compelling ad copy that is not only relevant to targeted keywords but also persuasive to the audience, aiming to maximize click-through rates (CTR).
Landing Page Optimization:
Collaborate closely with web designers and developers to create or optimize landing pages that align with PPC ads, ensuring a high-quality user experience and aiming to boost conversion rates.
Bid Management:
Adjust bids for various keywords and ad placements to ensure competitive positioning in the ad auction. Simultaneously manage the budget efficiently to maximize return on investment (ROI).
Performance Analysis:
Monitor and analyze campaign performance data using Google Ads and Google Analytics tools, gaining insights into what’s working well and areas that need improvement.
A/B Testing:
Continuously test different elements of campaigns, including ad copy, landing pages, and call-to-actions (CTAs), to enhance performance and increase conversions.
Conversion Tracking:
Implement and manage conversion tracking to accurately measure the ROI of campaigns, understanding which ads, keywords, and campaigns are driving valuable customer actions.
Compliance and Best Practices:
Ensure all campaigns comply with Google Ads policies and adhere to industry best practices, including considerations for ad relevance, landing page quality, and user experience.
Trend Watching and Innovation:
Stay up-to-date with the latest trends in PPC advertising, Google Ads features, and digital marketing strategies. This continuous learning approach helps to innovate and improve campaign performance consistently.

This is a good fit for you if:

You have great English, orally and written.
You are extremely reliable.
You are an active listener.
You are efficient and capable of creating solutions.
You are detail oriented.
You are analytical and tech savvy.
You are a self-starter and hungry to learn.
You thrive in a collaborative environment.
You are a strong communicator.
You are confident.
You have a fun personality.

This is NOT a good fit for you if:

You do not have good computer skills.
You do not have access to strong wifi.
You do not show up consistently on time.
You do not take your job seriously.
You are not a team player.
You are afraid of speaking up.
You are not adaptable.
You are not flexible.

Perks:

Health insurance
Dental insurance
Mental health insurance
Great starting salary
Growth opportunity
Professional Development
You can carve your own path by taking on bigger responsibilities, with the potential for career advancement, along with raises, bonuses and profit-sharing opportunities based on performance.
Prizes and bonuses

Specifics:

Time
Full time, CST time zone
This is a remote position so you can have the freedom to work from anywhere

Miscellaneous
Attire – business casual when on meetings
Professional setup
Clean background
Good camera
Good microphone
Strong wifi

Compensation
$9,600-14,000 /yr

Expectations for Performance:

In your first 30 days on the job:

Here’s an outline of what you can expect in your first 30 days on the job as an Executive Assistant:

First 30 days:
Engage in an onboarding meeting with all key players to establish initial connections, gain insights into team dynamics, and align on expectations.
Participate in collaborative projects with 3 to 4 team members, fostering a team-oriented approach and gaining exposure to diverse perspectives within the company.

Throughout your first 30 days, you will be provided with the necessary support and resources to ensure your success in our dynamic and collaborative environment, focusing on your seamless integration and contribution to our global recruitment initiatives.

Qualifications:

Possesses strong English communication skills, both written and oral
Proven experience as a PPC Specialist/Google Ads Specialist/Performance Marketing Specialist.
Expertise in Google Ads is a must, and experience with Meta and TikTok is highly valued.
Must-have certifications in Google Ads and Google Analytics, demonstrating proficiency in fundamental aspects of PPC campaign management.
Meta certification or relevant experience is a valuable plus.

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