PPC Specialist responsibilities:
The primary goal of PPC (Pay-Per-Click) advertising is to drive qualified traffic to a website, generate leads, and ultimately convert them into customers, sales, or revenue.
The responsibilities of a PPC (Pay-Per-Click) specialist include:
1. Campaign creation and management
2. Keyword research and optimization
3. Ad copywriting and optimization
4. Landing page creation and optimization
5. Bid management and optimization
6. Budget management and allocation
7. Ad group structuring and organization
8. Targeting and retargeting audience setup
9. Conversion tracking and optimization
10. Data analysis and reporting
11. Campaign monitoring and optimization
12. A/B testing and experimentation
13. Staying up-to-date with industry trends and best practices
14. Collaborating with cross-functional teams (e.g., design, development, marketing)
15. Meeting and exceeding campaign performance targets (e.g., ROI, CPA, CPC)
Some other responsibilities may include:
– Conducting competitor analysis
– Identifying and capitalizing on new opportunities
– Developing and implementing PPC strategies
– Managing and optimizing product listing ads (PLAs)
– Ensuring campaign compliance with industry regulations and policies
– Staying up-to-date with platform changes and updates (e.g., Google Ads, Facebook Ads)
Certified SEO
The goal of an SEO specialist is to drive more qualified traffic to a website, increase brand visibility, and ultimately drive conversions and revenue.
The responsibilities of a Certified SEO (Search Engine Optimization) specialist include:
1. Conducting keyword research and analysis
2. Optimizing website content, meta tags, and descriptions
3. Improving website structure, architecture, and internal linking
4. Developing and implementing link building strategies
5. Conducting technical SEO audits and implementing recommendations
6. Analyzing website analytics and tracking SEO metrics
7. Staying up-to-date with search engine algorithms and trends
8. Collaborating with developers, designers, and content creators
9. Creating high-quality, optimized content
10. Local SEO optimization (for local search results)
11. Mobile-friendliness and page speed optimization
12. XML sitemap creation and submission
13. file optimization
14. Canonicalization and duplicate content resolution
15. SEO reporting and metric analysis
Some other responsibilities may include:
– Conducting competitor analysis
– Identifying and capitalizing on new SEO opportunities
– Developing and implementing SEO strategies
– Managing and optimizing online reputation
– Ensuring website compliance with search engine guidelines
– Staying current with industry trends and best practices
Please note that applicants interested in this opportunity must possess extensive experience in both Pay-Per-Click (PPC) and Search Engine Optimization (SEO). We require a candidate with a strong background in:
– Managing and optimizing PPC campaigns
– Conducting keyword research and analysis
– Creating effective ad copy and landing pages
– Improving website ranking and visibility through SEO strategies
– Analyzing and reporting on campaign performance and metrics
If you have a proven track record in both PPC and SEO, we encourage you to apply for this exciting opportunity.
APPLY FOR THIS JOB:
Name: Khaled Abdullah
Email: