PPC Specialist – eBay, Etsy, or Amazon

Job Description:

PPC Campaign Management:
Develop and manage comprehensive PPC advertising campaigns on eBay, Etsy, and Amazon.
Conduct keyword research, ad copy creation, and ad group structuring to optimize campaign performance.
Monitor daily campaign budgets, bids, and performance metrics to ensure optimal ROI.

Keyword Research and Selection:
Perform in-depth keyword research to identify high-converting search terms.
Continuously refine keyword lists to target relevant and profitable search queries.
Implement negative keyword strategies to eliminate irrelevant clicks.

Ad Creative Development:
Create compelling and relevant ad copy for product listings on each platform.
Utilize A/B testing to optimize ad creatives for improved click-through rates and conversions.
Ensure that ad creatives adhere to platform-specific guidelines and best practices.

Bid Management and Budgeting:
Set and adjust bid strategies to meet campaign goals and budget constraints.
Monitor and adjust daily and monthly budgets to maximize ROI and achieve sales targets.
Implement bid automation tools and strategies where appropriate.

Performance Analysis and Reporting:
Regularly analyze campaign performance data and generate insightful reports.
Identify trends, opportunities, and areas for improvement.
Make data-driven recommendations to optimize campaigns and improve overall performance.

Competitor Analysis:
Conduct competitive analysis to understand market trends and competitor strategies.
Use insights to refine PPC strategies and maintain a competitive edge.

Collaboration and Communication:
Collaborate with cross-functional teams, including product managers and graphic designers, to align PPC efforts with overall marketing strategies.
Communicate campaign results and insights to stakeholders effectively.

Job Requirements:
Experience:
Proven experience of at least 4 years in managing PPC campaigns on eBay, Etsy, or Amazon, with a track record of achieving and exceeding sales and ROI targets.

Platform Expertise:
In-depth knowledge of eBay, Etsy, or Amazon PPC advertising platforms, including Seller Central and Ad Manager interfaces.

Analytical Skills:
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Proficiency in using analytics tools, such as Google Analytics and platform-specific analytics.

Keyword Research and Optimization:
Proficiency in keyword research tools and techniques.
Experience in optimizing campaigns based on keyword performance.

Ad Creative Skills:
Proficiency in creating compelling ad copy and optimizing ad creatives for different platforms.

Budget Management:
Ability to effectively manage campaign budgets and allocate resources for maximum ROI.

Certifications:
Google Ads and platform-specific PPC certifications are a plus.

Communication Skills:
Strong communication skills with the ability to convey complex ideas and results to non-technical stakeholders.

Detail-Oriented:
A keen eye for detail and a commitment to delivering high-quality work.

Adaptability:
Ability to adapt to changes in the e-commerce landscape, platform updates, and evolving best practices.

Preferred Qualifications:
Experience in other e-commerce PPC platforms is a plus.
Knowledge of SEO and its interaction with PPC campaigns.
Experience with third-party PPC management tools.
To determine if you have read the entire job post, include the code “PPC03 in the subject line of your reply. Otherwise, your application will be automatically filtered out.
Please include your resume / CV in your response, without your CV, your application will be filtered out.
A portfolio showcasing your past work will also be required.
Eager to work in the Pacific Standard Time zone.