PPC Specialist (Remote)

Number of Openings: 2

Job Description:

The PPC Specialist will play a crucial part in our agency by maintaining a portfolio of PPC clients. This may include onboarding, creating and maintaining effective campaigns, optimizing accounts independently and collaboratively, and providing insightful recommendations to enhance performance.

If you thrive in a fast-paced environment, excel at strategic thinking, and are driven by delivering tangible results, we invite you to join our team and make a significant impact in the world of digital marketing.

The ideal candidate will have a minimum of 2 years of experience managing Google Ads for US-based local service businesses, with a focus on industries such as HVAC, contractors, and plumbing. A strong understanding of Local Service Ads (Google Guaranteed) is essential, and experience with Yelp Ads is a definite plus.

Role Details:

Industry: Local Services: HVAC, Contractors, Plumbing
Work Shift: 9:00 AM – 6:00 AM EST
Workdays: Monday – Friday
Salary range: USD $1,000 – $1,300 / monthly

Job Responsibilities:

– Manage Google Ads campaigns for US-based local service businesses, ensuring optimal performance
– Implement and optimize Local Service Ads (Google Guaranteed) to drive quality leads for clients.
– Utilize Yelp Ads effectively to enhance campaign reach and performance.
– Develop and maintain efficient campaign structures including but not limited to: campaigns, ad groups, ad copy, keywords, and landing page
– Independently optimize accounts, making data-driven decisions to improve performance.
– Communicate effectively and proactively with internal teams possibly clients
– Client-facing communication is a plus.
– Landing page creation/optimization using tools such as Unbounce is a plus
– Familiarity with Zapier as a workflow automation tool
– Update and improve Standard Operating Procedures to streamline processes and enhance efficiency.
– Provide thoughtful recommendations to positively impact campaign performance.
– Work on multiple accounts simultaneously, ensuring each receives proper attention and optimization.
– Experience with franchises is a plus.
– Create, manage, and update daily pacing documents to track campaign progress and performance.
– Create and deploy tracking pixels via Google Tag Manager
– Less than 15 min response times during normal business hours either by slack or email
– Be able to take multiple 30-60 min calls throughout the business day
– Complete and update assigned tasks through ClickUp

Qualifications:
Experience
– 2 years of experience managing Google Ads for US-based local service businesses.
– Proficiency in Local Service Ads (Google Guaranteed) and Yelp Ads.
– Experience with franchises is a plus.
Ideal candidate
– Strong understanding of campaign structure and optimization strategies.
– Proactive and self-motivated with the ability to work independently on the accounts assigned to you.
– Ability to think critically and provide insightful recommendations.
– Comfortable working on multiple accounts simultaneously.
– Has worked in an agency setting, preferably a US-based agency
Communication Skills
– Excellent English communication skills, both verbal and written.
Certification
– Google Ads certification with an active certification.
Technical Skills
– Familiarity with tools/software such as Click to view, Unbounce, Zapier, ClickUp, Slack, Gmail, Excel, Google Sheets, and ChatGPT.
– Must have fast and reliable internet

Benefits:
Competitive salary based on experience
13 month bonus (prorated)
Employee retention incentives
Annual increase merit
Company paid private health insurance through Allianz
Payroll covers social security, taxes, and compliance
12 days PTO plus 5 days Service Incentive Leaves
Observance of all public holidays

Ready to ignite your career in digital marketing? Join us at Lockhern Digital and be part of a team that’s driving results and shaping the industry. Apply Now!