PPC Strategist & Product Owner

***This is a serious role that will have real responsibility and decision making within our agency. DO NOT apply if you are NOT seasoned and have NOT worked within a leadership role at a US-based marketing agency before!***

Job Description:

We are seeking a PPC Campaign Manager & Client Strategist to lead our pay-per-click advertising efforts. This role involves managing PPC campaigns across multiple platforms, interacting directly with clients to understand their needs, and developing strategic plans to meet their goals. The ideal candidate will be a dynamic communicator capable of making data-driven decisions to optimize campaign performance.

Key Responsibilities:

– Develop and execute PPC strategies for US-based businesses across Google Ads and other platforms to meet client objectives.
– Directly engage with clients to gather insights, present campaign progress, and adjust strategies based on feedback.
– Conduct thorough keyword research, ad copy creation, and bid management to maximize campaign effectiveness.
– Utilize advanced geo-targeting to tailor campaigns to specific local markets.
– Optimize client landing pages and oversee A/B testing to enhance conversion rates.
– Analyze and interpret campaign data, prepare detailed reports, and provide actionable insights.
– Manage budgets carefully, ensuring optimal allocation of resources across campaigns.
– Collaborate with cross-functional teams to ensure a cohesive approach to client digital strategies.

Required Skills:

– Proven track record of managing successful PPC campaigns and meeting client expectations.
– Strong analytical skills and proficiency in tools like Google Analytics and Google Ads.
– Exceptional client management and communication skills, with the ability to present complex information clearly.
– Knowledge of SEO, local SEO strategies, and digital marketing best practices.
– Ability to lead strategy sessions and provide recommendations based on performance data.

Preferred Qualifications:

– Google Ads certification.
– Experience in managing direct client relationships in a digital marketing agency.
– Understanding of responsive web design and basic HTML/CSS.
– Demonstrated ability to handle multiple projects and deadlines in a fast-paced environment.

How to Apply:

Interested candidates should submit a resume and a cover letter detailing their experience with PPC campaign management and client strategy to Click to view.

About Us:

Leadgenix is a SEO and digital marketing agency focused on serving locally-focused small to medium-sized businesses such as dentists, landscapers, and attorneys. We specialize in creating strategic, impactful ad campaigns that drive local engagement and growth.