Promotion Data Analyst

Job Overview:
We are looking for a detail-oriented and analytical Promotion Analyst to join our dynamic marketing team. As a Promotion Analyst, you will play a key role in evaluating and optimizing promotional campaigns, providing insights that contribute to the success of our marketing initiatives. The ideal candidate will possess strong analytical skills, a deep understanding of market trends, and the ability to generate actionable recommendations based on data analysis.
Responsibilities:
Data Analysis:
Analyze promotional campaign data to assess performance, including sales impact, customer engagement, and return on investment (ROI).
Utilize statistical methods to identify trends, patterns, and opportunities for improvement.
Performance Evaluation:
Assess the effectiveness of various promotional strategies and tactics, providing insights into what works and what needs refinement.
Collaborate with marketing teams to establish key performance indicators (KPIs) for promotions.
Forecasting and Planning:
Utilize historical data and market trends to develop accurate forecasts for future promotional campaigns.
Work with cross-functional teams to align promotional strategies with overall business objectives.
Competitive Analysis:
Monitor and analyze competitors’ promotional activities to identify potential opportunities and threats.
Provide insights into industry best practices and emerging trends.
Reporting:
Generate regular and ad-hoc reports summarizing promotional campaign performance and insights.
Communicate findings to key stakeholders in a clear and concise manner.
Collaboration:
Collaborate with marketing, sales, and product teams to align promotional efforts with overall business strategies.
Provide analytical support for the development of new promotional initiatives.
Continuous Improvement:
Identify areas for improvement in promotional strategies based on data analysis and feedback.
Propose and implement enhancements to optimize future campaigns.
Qualifications:
Experience:
Proven experience in data analysis, preferably in a marketing or promotional context.
Familiarity with statistical analysis tools and techniques.
Analytical Skills:
Strong analytical and quantitative skills, with the ability to interpret complex data sets.
Proficiency in data visualization tools (e.g., Tableau, Power BI) is a plus.
Communication:
Excellent communication skills, with the ability to convey complex data insights in a clear and actionable manner.
Strong presentation skills.
Detail-Oriented:
Meticulous attention to detail to ensure accuracy in data analysis and reporting.