Publicist

Position: Publicist
Reports to: Senior Publicist

Role
The Publicist’s role is to manage success of client accounts through media strategy, media outreach, media monitoring, and consistent media and client communication. Our goal is to communicate with a client as often as possible with media updates. In addition, based on the monthly retainer for the client, we have an internal goal of how many media opportunities we aim to secure them per week [national,regional, digital, radio, TV, podcasts, etc]

Responsible for serving as our front line of communication with our current and future clients! Your responsibility is to ensure that they become an industry leader through consistently getting in the media month over month as well as growing their share of voice.
You will also represent PFG [Publicity For Good] and our values and client-centric mission.
We believe in supporting businesses that are making a difference in the world and that businesses can truly make a difference.
This position is 40+ hours per week with the opportunity to grow with an entrepreneurial minded mission-driven company.

Responsibilities
Continuously develop creative pitches to use with media outlets and contacts and continuously pitch the media with new ideas, with a focus on gift guides that convert to sales and top tier, mainstream media outlets as well as TV and podcasts
Write all copy, including new pitches/hooks/angles, and reach out to media contacts
Act as the point of contact for all clients and filter for all media requests for Publicity For Good
Respond to emails and/or phone calls from clients and Publicity For Good within 4-6 hours M-F
Utilize Slack for office communications along with email for all internal and client facing communications
Daily follow-up during office hours with media throughout the engagement to ensure receipt of materials for potential interviews, reviews, and mentions, and to provide additional media hooks for consideration
Attend and lead all your client calls and send client call recaps
Learn to project manage all client media campaigns and projects
Create and execute publicity plans for clients
Manage the creation of client PR plans, strategy and message house working internally with our writers
Manage reporting and real time update for clients
Review monthly reporting of clients and send to clients
Empathetically listen to clients to craft their story and message
Arrange talking points for press visits, interviews, appointments, and press conference
Updating editorial calendars and awareness day calendars for PFG
Spearhead onboarding new clients
Run client calls, creating follow up notes and plan of action
Be an advocate for your client, regularly check their social media for updates and stay on top of industry and news trends
Ensure that clients maximize their publicity in their marketing and branding efforts
Stay up to date on news and industry trends
Meeting preparation for client calls with your publicity assistant
Project manage client to do’s and work with the publicity assistant to ensure deadlines and metrics are met
Review all monthly PR scoreboards and coverage books to ensure accuracy
Remind clients of the value of PR and how it’s helping them
Build pitches and media lists
Reinforce the client centric mission internally to team members and clients
Develop and nurture productive relationships with clients, as well as with editor, reporters, bloggers and influencers with whom you will regularly interact
Stay up to date on PR industry trends and share new learning with the PR team
Give feedback for any streamlining we can implement in our systems
Placing all news releases on the wire
Monthly ensure the company gains positive media coverage
(future) Managing client retention
Utilize HARO/ Substack and Cision for pitching
Provide media with all necessary assets for interviews and arrange for client interview preferences with media outlets
Keep the media apprised of the latest client news and suggest additional interview topics accordingly
Incorporating affiliate links into pitches
Utilize AI to gain efficiencies
Exceed monthly metrics – all clients meet monthly metrics goal of 125% for media opportunities

Results
Get clients press each and every week, that is in alignment with their goals and the overall strategy.
The ultimate goal is to increase awareness and affinity of our clients’ brands.
Secure expected number of interviews or product features at the appropriate level to the clients contract.
Clients recognize the value of using Publicity For Good and the impact we have on their business.
The interviews we commit to are completed effortlessly by our clients and create the desired outcome for them.
Sales calls are professional and drive closing sales.
We use the minimum effective dose systems and platforms in order to get the greatest results.

Requirements
Excellent time management based on client level.
Organizational skills and attention to detail.
Self accountability & drive.
Creativity in all aspects of the job from content creation to attacking client pitching.
Possesses excellent writing and editing skills.
High-level communication skills and responsiveness with team and clients.
Adaptable to the challenges that will come.
Team oriented and positive outlook.
Experience and/or understanding of Public Relations.
Urgency to complete work, priority minded, and able to handle high pace of work.
Client focused, remaining cordial with a growth/revenue mindset.

This job description is not all-inclusive and certain activities, duties or responsibilities may be required of the employee as needed.