Real Estate Marketing Management

DNT Home Buyers has an immediate opening for a highly motivated, experienced, data-driven, performance-oriented Marketing Manager. You will join a passionate, fast-growing and innovative team who drives real estate investing. The Marketing Manager will oversee the management of the marketing budget across marketing programs, implement and fine-tune models to forecast, craft and execute experiments across the network, and lead in all aspects of driving top line growth. The position also affords the opportunity to work cross-functionally with other divisions of the company and blend quantitative acumen with creativity and a spirit of marketing inquisitiveness.
You will have the opportunity to:
• Deploy, manage, and optimize significant marketing spend across traditional and non-traditional ad programs.
• Own and optimize the Marketing budget while achieving profitability goals.
• Partner with other team members to understand customer perspective and create more compelling, relevant marketing materials.
• Direct marketing automation: Optimize and improve direct mail and digital marketing practices, including drip campaigns and integration of other demand indicators and signals.
• Take ownership of Marketing Scorecard: create more integrated, comprehensive views of marketing performance, and build reporting to be consumed by key stakeholders and direct company-level decisions.
• Work with internal and external teams to optimize the company website.
• Scope out and implement creative, unorthodox new customer acquisition channels, including (but limited to) social, SMS, and trade show marketing.
We are looking for someone with:
• A passion for marketing data. You are on a perpetual quest to understand performance metrics, determine true cause-and-effect, and drive higher ROI through optimization.
• Experience with digital marketing efforts and direct mail.
• Experience with marketing analytics tools.
• An empathetic, broad-minded approach to digital marketing. You want to drive ROI, but you also want to put the right message in front of the right person at the right time.
• Passionate about real estate: Like the rest of the team, you are in tune with your inner Urban Economist – you are fascinated by demographic trends, labor market demand drivers, and the unique character of neighborhoods and urban environments across the country.