Real Estate Marketing Specialist

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This is a marketing position for a real estate company

Job Summary:
We’re seeking a tech-savvy Digital Marketing Specialist to join our dynamic real estate team. This role will focus on leveraging backend systems, email marketing, social media management, and digital advertising to enhance our online presence and drive business growth.

Key Responsibilities:
1. Backend Systems Management:
– Implement and maintain CRM and marketing automation platforms
– Integrate various marketing tools and analytics systems
– Ensure data accuracy and seamless flow between platforms

2. Email Marketing:
– Design and set up email marketing campaigns
– Develop engaging email content and templates
– Manage subscriber lists and segmentation
– Analyze email performance metrics and optimize campaigns

3. Social Media Management:
– Create and curate engaging content for various social media platforms
– Design graphics and visual content for social posts
– Implement effective hashtag strategies
– Grow and engage our social media following
– Monitor social media trends and adjust strategies accordingly

4. Digital Advertising:
– Plan and execute paid social media and search engine marketing campaigns
– Manage ad budgets and optimize campaign performance
– Create compelling ad copy and visuals
– Analyze campaign metrics and report on ROI

5. Content Creation:
– Produce high-quality, relevant content for our website, blog, and social media
– Create property listings that showcase our real estate offerings effectively

Required Qualifications:
– Marketing, Digital Media, or related field
– 2+ years of experience in digital marketing, preferably in real estate
– Proficiency in CRM systems, email marketing platforms, and social media management tools
– Strong graphic design skills and experience with tools like Adobe Creative Suite or Canva
– Knowledge of SEO principles and best practices
– Excellent written and verbal communication skills
– Analytical mindset with the ability to interpret data and adjust strategies accordingly

Preferred Qualifications:
– Experience with real estate-specific marketing tools and platforms
– Knowledge of real estate market trends and terminology

This role offers an exciting opportunity to drive the digital marketing efforts of our growing real estate company. The ideal candidate will be a self-starter with a passion for leveraging technology to achieve marketing goals.