Remote Digital Marketing Specialist

We are an investment company with two subsidiaries – one provides upscale lodging (STR) with a commitment to unparalleled service and comfort, while the other is a restaurant that delivers exquisite culinary experiences in a sophisticated setting. As our company continues to grow, we are looking for a dynamic and results-driven Remote Digital Marketing Specialist to lead our brands team.

Job Description:
We are seeking a highly skilled Remote Digital Marketing Specialist to spearhead our digital marketing efforts across all brands. The ideal candidate will have a strong background in email marketing, Google Ads, Facebook Ads, SEO, and copywriting, with a proven track record of driving digital sales and brand visibility. This role requires strategic thinking, creativity, and excellent communication skills to effectively manage and collaborate with our remote and on-ground teams.
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Job Role:
To develop, implement, track, and optimize our digital marketing campaigns across all digital channels. This role requires a creative and strategic thinker who is well-versed in digital marketing, website marketing, email marketing, Google Ads, Facebook Ads, SEO, copywriting, and generally driving digital sales.

Key Responsibilities:
Digital Marketing Strategy:
Develop, implement, and manage comprehensive digital marketing strategies to increase online presence and drive sales.
Create and manage engaging email marketing campaigns to nurture leads and convert prospects into customers.
Plan, execute, and optimize Google Ads and Facebook Ads campaigns to increase brand awareness and generate leads.

Search Engine Optimization (SEO):
Conduct keyword research to guide content creation and optimize website content for search engines.
Implement on-page and off-page SEO strategies to improve website ranking and organic traffic.
Monitor and analyze SEO performance, providing regular reports on rankings, traffic, and conversions.

Content Creation and Copywriting:
Write compelling and high-converting copy for various digital channels including email campaigns, social media, website, and ads.
Collaborate with the design team to produce visually appealing and effective digital content.
Maintain a consistent brand voice and message across all marketing materials.

Performance Analysis:
Track and analyze website and campaign performance metrics using tools like Google Analytics.
Provide actionable insights and recommendations based on data analysis to improve campaign performance and ROI.
Prepare regular reports on digital marketing performance, highlighting key metrics and achievements.

Collaboration and Communication:
Work closely with cross-functional teams including sales, customer service, and product development to align marketing strategies with business goals.
Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Communicate effectively with stakeholders to present marketing strategies, campaign results, and areas for improvement.