Ready to make an impact in the world and do what you were born to do?
We know that you have dreams, goals and passions that set your soul on fire. You are on this earth for a reason.
At Hadley Designs we make filling customer’s lives with beautiful and inspiring things easy. With hundreds of products to choose from, we help our customers create a beautiful and inspiring environment to help them become their best selves.
That’s where you come in as our next PPC manager.
WHAT DOES SUCCESS LOOK LIKE AS PPC MANAGER
Manage and lead all Amazon PPC ad campaigns with an overall TACOS less than 17.5%. Provide recommendations and execute strategies for keyword harvesting opportunities, campaign structuring, targeting, and display network.
A successful PPC Manager functions as the lead advertising strategist for product category managers. They meet with category managers weekly to discuss product category analytics dashboards, reports, highlight new keywords that have been harvested and point out opportunities for growth.
They have a never ending desire to stay up-to-date with the latest changes and updates to the Amazon advertising platform to ensure the product categories that you manage are using the latest best practices and approaches.
They are able to grow sales while maintaining a total sales from advertising percentage between 35-45%. For new products they are able to keep ACOS under 100% and mature products are kept under their break even percentage on a monthly basis.
PRIMARY OBJECTIVES 20% BIG ROCKS – These must be done first and at all costs.
1. Work with Optimization Managers to manage & optimize mature product category ad campaigns to ensure that no more than 3 product categories are above their target ACOS in a given month.
2. Work with PPC Assistant to manage & optimize new product category ad campaigns to increase sales while optimizing for an ACOS less than 100% month.
REGULAR WORK ACTIVITIES 80% – These must be done ongoing daily/weekly after the BIG ROCKS are complete.
1. Compiling daily, weekly, monthly, and lifetime reports with key performance metrics to quantify results and communicate findings and insights to product category managers.
2. Preparing advertising schedules and timelines for new product launches.
3. Perform daily optimization techniques, including but not limited to, bid adjustments, negative keywords, keyword additions, and structural changes.
4. Work with team members to create and test new ad creative and copy.
5. Stay up-to-date with Amazon PPC developments, trends, techniques, tools, and best practices.
6. Manage and communicate with product category managers daily on reports, insights, questions and requests.
7. Work with product category managers to develop budgets and optimize for ROI, reevaluate ROAS, ACOS, and revenue goals.
8. Preparing advertising schedules and timelines for seasonal product spikes
KEY SKILLS: What behavioral traits, attitudes, and skills are required?
– Strong written and verbal communication skills
– Expertise in Excel and Pivot Tables
– Ability to use experience to analyze data to drive root cause elimination and process improvement
– Key performance indicator (KPI) reporting experience
– Learning based
– Service-based attitude
– Proven ability to succeed
– Growth focused
– Results oriented
– Attentive to details
ROLE REQUIREMENTS Experience, Training, and Education – What prior work and life experience will help the person in this role succeed? (Education, industry-specific, sales, administrative, management, customer-service)
– Expertise with either Amazon PPC or Google Ads/Microsoft Ads strongly preferred
– Advertising agency experience preferred
– Someone who seeks out issues and owns driving solutions to them, while keeping all resources informed of progress
– A proactive learner and able to demonstrate exceptional deductive reasoning skills
– Eager to learn new skills
– Comfortable in different roles, sometimes supporting, sometimes leading.
– Work independently in a fast-paced and rapidly changing environment.
– High level of personal accountability
– History of “owing” the job and never ever giving the job back
– To formally apply, apply HERE: /hadley-designs/j/CF9A16304B/
APPLY FOR THIS JOB:
Company: Franki Global Inc.
Name: Josh Hadley
Email: