Rockstar Amazon PPC Manager

Position: PPC Manager

Reporting to: CEO

Type of Employment: Employed

Job Type: Part-time (Potential for Full Time)

ABOUT XOXO Parents

Join our remote team at XOXO Parents.

XOXO Parents is an e-commerce company that helps make parenting easier! Since 2018, we have expanded our products and customers rapidly. We are looking for a new team member to join us in our next growth phase.

We are a leader in our industry, with creative marketing and a fresh reputation. We value innovation, creativity, and culture in our business. We offer an exciting and vibrant work environment.

We are not for everyone. We have high standards, work hard, and hire smart people who can say “I don’t know – BUT I’ll find out!” If you are only interested in sick and vacation days, don’t apply. If you are ready for a fast and furious ride, with rewards like a positive culture, career training, and a bonus program, join us!

ROLE SUMMARY
The PPC Manager is responsible for the brand’s Amazon PPC Performance. They co-create the PPC strategy alongside the brand owner by understanding the company’s goals, as well as the goals for each product, then setting up and actively managing the PPC campaigns to align with these goals.

Maintaining advertising campaigns for products in “maintenance” or “scale” should use the same strategy that delivers results based on the targets set per SKU.

PPC has now become the main lever for launching new products on Amazon and therefore the PPC Manager will be responsible for creating those campaigns, optimizing them for hitting launch targets, and working with the Brand Management team to decide when a product can move out of the launch phase.

RESPONSIBILITIES AND DOMAINS OF AGENCY:

Strategy
– Document and publish the PPC strategy for anyone in the company to follow.
– Do not rely upon reactive measures, follow the documented plan as results will be weighed against it
– Defining the PPC goals to support the overall company’s goals and the goals for each product
– Transcribe the brand’s goals into actionable PPC strategies.
– Determining what actions outside of PPC must be taken in order for the PPC to succeed (ex. new product images, increasing review velocity, etc).
– Revisiting and crafting strategy necessary to hit the PPC goals on a yearly, quarterly, monthly, and weekly basis.
– Creating the plan of action and implementing the processes/workflows and tools necessary to execute any/all strategies developed.
– Attending leadership meetings with the rest of the company to realign with priorities, update on PPC performance, and feedback data and information.

Management
– Creating an organized and effective campaign structure.
– Setting and managing bids.
– Validating keyword research on each product that is generated from the Product Development team
– Testing and monitoring different placements.
Overseeing all ad types including: Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, Exploring new ad types as Amazon introduces them
– Feeding back data from PPC to the rest of the company to help the company make better decisions.
– Updating the company’s internal SOP’s relating to PPC.
– Setting up and executing PPC launches

Launch
– Work with the Product Development team to prepare and execute new product launches.
– Work with the SKU Optimization team to re-launch or target specific keywords to improve overall performance of existing products.

EXPECTED ACCOMPLISHMENTS:
– PPC targets are always aligned with the company’s goals.
– PPC metrics are measured accurately.
– Campaign variables are regularly updated such as bids, TOS bid adjuster, budgets, etc.
– PPC launches rank new products within agreed upon budget.
– Keywords are graduated appropriately.
– Ad spend is not unnecessarily wasted on Amazon auto campaigns for the purpose of keyword research.
– Keywords are negative exact matched appropriately.
– Campaign structure and naming convention is strictly adhered to and followed.

EXPECTED PROFICIENCIES:
– The ability to document systems and processes for managing PPC, launches, and organic ranking as it relates to advertising on Amazon
– A clear understanding of the science of Amazon PPC
– Comprehensive knowledge of how to define KPI’s, track analytics, measure progress and process data in the PPC
– Advanced Amazon PPC Knowledge, strategies, and requirements
– Excellent proficiency in English (Both spoken and written).
– Ability to plan and execute strategies independently that align with the organization’s goals and objectives.
– Proficiency in Asana, Slack, Excel, Google, Office, Loom.
– Position KPI’s and How Success is Measured

SALARY
Starting at $2-6/hr (depending on experience). Part Time (10-20 hrs/week) with potential for success bonus incentives once proven

This job description is not all-inclusive and certain activities, duties or responsibilities may be required of the employee as needed.

APPLYING FOR THE POSITION
If you are interested in becoming a long term team member, you will need to complete 3 steps:
1. Submit your answers to interview questions here: Click to view/wkuRq477fnhwQAwq5
2. Submit your resume in this posting
3. Add the word EXPERT to your subject line so I can see your attention to detail, instructions and know that you’re reading the entire posting. 🙂

Thank you for your time and looking forward to hearing from you!