Sales and Marketing Coordinator (Top-Tier/ Urgent Hiring)

Overview

As a Sales and Marketing Coordinator, you will play a pivotal role in bridging our sales and marketing operations, ensuring seamless communication and efficient execution of strategies that enhance our market presence and drive revenue growth. This role requires a proactive, organized individual who thrives in a fast-paced environment and is eager to contribute to the success of our dynamic team. While primarily focused on marketing activities, the role will also involve aiding in lead management, facilitating sales support, and contributing to the overall growth strategy of the company. Beyond your experience, we are also looking for someone who is inquisitive, goal-oriented, detail-oriented, organized, versatile and possesses excellent English language communication skills in both written and verbal.

Accountability Metrics

? Conversion Rate: Measures the percentage of leads generated from marketing efforts that convert into actual sales, providing insight into the effectiveness of marketing campaigns.
? ROI (Return on Investment): Calculates the financial return on marketing campaigns relative to their cost, helping to evaluate which initiatives are contributing positively to the bottom line.
? Lead Response Time: Tracks the average time taken to follow up on leads, a critical factor in improving lead conversion rates and customer satisfaction.
? Engagement Rates on Content: Assesses how the target audience interacts with content through metrics like click-through rates, likes, shares, and comments, indicating the content’s relevance and effectiveness.
? Event Attendance Rate: Measures the number of attendees at events against the expected figures, providing insights into the success of event marketing and promotional strategies.

Key Responsibilities

1) Campaign Management: Oversee the planning, execution, and evaluation of marketing campaigns in alignment with sales targets to drive business growth. Coordinate all campaign elements, including digital, print, and social media efforts,
ensuring cohesive messaging and branding.
2) Lead Generation and Management: Support the sales team by overseeing the lead generation process. This includes the development, tracking, and management of leads from initial capture through the sales funnel to conversion, ensuring a
smooth handoff between marketing and sales teams.
3) Content Development: Assist in the creation and distribution of marketing materials and sales support content, such as presentations, web site, brochures, email campaigns, and social media updates. Ensure all content is on-brand and
tailored to target audience segments.
4) Event Planning and Coordination: Organize and manage all aspects of company events, including trade shows, webinars, and conferences. Handle logistics, participant registration, material preparation, and post-event follow-up activities.
5) Data Reporting and Analysis: Collect and analyze data from marketing and sales activities to identify trends, measure performance against goals, and provide actionable insights. Use this data to recommend improvements to strategies and
tactics.
6) Stakeholder Engagement: Act as a liaison between the marketing and sales teams, as well as other internal departments, to ensure clear communication and alignment on projects and goals. Facilitate regular updates and feedback sessions to keep all
parties informed.
7) Market Research: Conduct ongoing research to gather information on market trends, customer behaviors, and the competitive landscape. Utilize insights to inform and adjust marketing strategies and sales approaches.

Qualifications:
? Bachelor’s degree in Marketing, Business Administration, or related field.
? Proven experience in marketing, sales support, or a similar role.
? Strong organizational and project management skills.
? Excellent verbal and written communication skills.
? Ability to work effectively under pressure and meet tight deadlines.
? Proficient in MS Office and CRM software; experience with marketing automation tools is a plus.
? A team player with a growth mindset, ready to learn and adapt in a fast-evolving environment.
? Ability to handle sensitive information with discretion and professionalism.
? Tech Savvy: Able to quickly adapt to new tools and platforms.
? Familiarity with lead generation techniques and platforms, including LinkedIn
? Ability to comprehend and utilize Al tools effectively to augment sales and marketing strategies with some experience in utilizing Al tools like ChatGPT to enhance communication and engagement strategies.

If you think you are the best fit, send your CV and Portfolio highlighting your successful projects to Click to view. On the subject line: add your favorite color